Firestarter Blog

SEO & Digital Marketing Without the Fluff.

Practical strategies for ranking higher, generating more leads, and making your marketing budget work harder. Written by the team that does this work every day.

120+Articles

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15+Years Experience

How Does HTML Impact SEO?

Whether you are technically inclined or not, you’ve heard of HTML. HTML is the instructional language that websites are written in so browsers know how to display the content. How is this important to SEO?...

Skyler Malley · Aug 20, 2021 · 8 min read

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Technical SEO

What Does Technical SEO Mean?

Technical SEO, aka onsite optimization, refers to the process of optimizing a website’s backend to ensure the best possible SEO...

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Skyler Malley · Jun 22, 2021 4 min read

PPC & Paid Ads

How do SEO and Adwords Work Together

Traditionally, most think of SEO and Ads as competitors on the SERPs (Search Engine Results Page) but that couldn’t be...

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Skyler Malley · Jun 18, 2021 3 min read

Link Building

What is the difference between On-Site and Off-Site SEO?

If you are trying to DIY digital marketing for your business, you might be wondering the difference between on-site and...

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Skyler Malley · Jun 18, 2021 4 min read

Local SEO & GBP

How to Rank in Local SEO?

Local SEO has been a major emphasis in the small business world for years. The value of having a strong...

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Skyler Malley · May 21, 2021 3 min read

SEO Strategy

SEO for WordPress Websites

Most SEO professionals will agree, WordPress is the best content management system (CMS) for search engine optimization. Why? Because of...

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Skyler Malley · May 7, 2021 3 min read

SEO Strategy

How important is SEO to the success of my business?

I think we can all agree that getting more leads and more people noticing your brand are good things for...

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Skyler Malley · May 6, 2021 4 min read

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SEO & Digital Marketing Without the Fluff.