When Performance Is Measured, Improvement Follows
45% of small businesses don’t know if their marketing is effective. Tracking your SEO campaign with transparent reporting is crucial to measuring and improving performance — and that’s exactly what we provide.
The Metrics That Actually Matter
Measuring the progress of your campaign is invaluable. Here are the key areas we review and report on with every client — month after month.
Rankings & Traffic
Track changes in your keyword rankings and see exactly how much organic traffic your SEO campaign is driving — broken down by source, device, and new vs. returning visitors.
- Target keyword position tracking
- Organic traffic month over month
- New vs. returning visitor split
Conversions & ROI
The most important report. We track form submissions, website phone calls, and Google Business Profile calls — connecting every lead back to your SEO investment.
- Form submissions tracked
- Website phone calls via CallRail
- Google Business Profile calls
Link Building
Watch your link profile grow over time and see how it correlates with your rankings. We also monitor crawl errors continuously — catching technical issues before they cost you traffic.
- New and lost link monitoring
- Domain authority trends
- Monthly crawl error reports
Reporting Powered by the Best SEO Tools
We combine several powerful SEO platforms to analyze, monitor, and improve your site. Many feed directly into a 24/7 dashboard you always have access to.
Google Analytics
Tracks and analyzes visits to your website — including traffic sources, new visits, session duration, and all core engagement metrics.
CallRail
A powerful tool that tracks phone calls and form submissions through your website, connecting every lead back to its marketing source.
Google Search Console
A free tool from Google that helps troubleshoot errors, track search queries, and monitor overall search performance for your site.
Ahrefs
An enterprise-level backlink research tool that gives us a deep look at your link profile and your competitors' — guiding our link building strategy.
Rank Tracker
Tracks your target keywords and search phrases in real time, showing exactly where you're ranking on Google and how positions are trending.
Crawl Auditor
Mimics a Google crawler to read and parse your site, recording errors for clean-up and providing a health score that benchmarks your technical SEO.
3–5×
88%
45%
The Reports We Deliver
Transparent reporting opens the door for collaboration. It lets us shift strategy, leverage opportunities, and stop problems before they escalate.
Conversion Report
The most important report — this is where you measure the ROI of your SEO investment. We track three types of conversions for your business: form submissions, website phone calls, and Google Business Profile calls. Additional conversions are set up based on your campaign goals.
- Form submissions tracked and attributed
- Phone calls tracked via CallRail
- Business Profile call tracking
- Custom conversion goals per campaign
Traffic & Ranking Reports
The traffic report breaks down visits to your site and the sources driving them. We review month-over-month, month versus prior year, and a full yearly report — so you can visualize the real improvements your campaign is generating.
The ranking report tracks your target keywords and their positions in Google. Rankings fluctuate — what matters is the consistent upward trend over time that signals growing authority.
- Month-over-month traffic comparison
- Traffic source breakdown (organic, PPC, social)
- Target keyword position tracking
- Consistent upward trend monitoring
Crawl & Link Reports
The crawl report provides an audit score showing critical errors, warnings, and overall site health. A score above 90% is excellent. We use this to catch technical issues before they impact rankings.
The link report trends new links built and old links that have fallen off — showing total link counts, anchor text distribution, and the quality of links pointing to your site.
- Monthly crawl audit score
- Critical error identification and fixes
- New and lost link monitoring
- Anchor text and link quality review
How SEO Helped Quiznos Boost Monthly Conversions by 900%
HOW QUIZNOS INCREASED MONTHLY CONVERSIONS BY 900% WITH SEO
Quiznos was trending downward with minimal local search visibility, fewer than 500 monthly conversions, and little keyword targeting across their hundreds of locations. Firestarter SEO deployed a hyper-local strategy of keyword targeting, link-building, and location-based landing pages, driving a 2,900% increase in organic traffic and a 900% increase in monthly conversions.
View Full Case StudyThe Reporting That Changed the Game
“Firestarter takes the time to make sure that you are going to get the best bang for your buck. I was kept informed every step of the way.”
“Not only have we seen an increase in traffic, we also appreciate how quick these guys are at responding. We truly feel like this company ‘has our back.'”
“The whole team listened to what our goals were and developed a plan. We’ve seen a huge uptick in our online presence, internet traffic, and capturing business.”
Conversions & Reporting Questions Answered
We track three core conversion types for every client: form submissions through your website, phone calls through your website (tracked via CallRail), and phone calls through your Google Business Profile. Depending on your campaign goals, we can also set up custom conversion tracking — such as chat initiations, appointment bookings, or e-commerce transactions.
You have access to a 24/7 live dashboard where you can check performance at any time. In addition to this, we send formal monthly reports covering rankings, traffic, conversions, crawl health, and link activity — along with commentary and recommended next steps. For Premium package clients, crawl audits run weekly.
Your dashboard pulls in data from Google Analytics, CallRail, Google Search Console, and our rank tracking platform. You can see keyword rankings, organic traffic, call and form volumes, Google Business Profile activity, and campaign deliverables — all in one place, updated in real time.
We measure ROI by connecting every tracked conversion (form, call, GBP call) back to the organic search channel. By comparing the volume of leads generated against your monthly retainer cost, we can calculate your cost per lead and overall return on investment. As rankings and traffic grow, your cost per lead typically decreases over time — which is the compounding advantage of SEO over paid channels.
TRACK WHAT MATTERS. GROW WHAT WORKS.
Clear reporting and conversion-driven SEO that turn data into decisions and visitors into customers