THE MOST TRUSTED
DENVER SEO COMPANY TO
HELP GROW YOUR BUSINESS
Growing your business can be stressful, overwhelming, even iscouraging, especially without the right marketing partner.
You are not alone, our clients often come to us frustrated by SEO and growing their companies through marketing efforts.
We’ve removed the SEO guesswork and forgone marketing gimmicks. Firestarter takes a proven framework and customizes SEO services to FUEL YOUR RESULTS.
Submit Your site to see how Firestarter SEO can Fuel your results.
Firestarter SEO Core values
Technical SEO
Onsite SEO
Link Building
SKYLER MALLEY
KYLE CARNEY
JEFF PORTER
LEO RESPLANDOR
AMBER CAFFEY
JAMIE KENDALL
SKYLER MALLEY
Firestarter Founder and Owner, Skyler, was born and raised in Littleton, Colorado. After studying web design from BYU Idaho in 2009, Skyler was in need of his first client. Realizing his father had owned a printing business for over thirty years but never had a website, Skyler began working on putting together the Rolls Royce of websites for his old man. When the website went live after a few months of hard work, he ran into an issue: no one was visiting the website. Realizing that having the perfect website simply isn’t enough to have people find your business, Skyler began educating himself on ways to increase organic web traffic and very quickly found himself walking down the road of digital marketing. Thus, Firestarter was born.
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Nowadays, Skyler is known within the company as the man you can always lean on when you need a fresh pair of eyes on a clients’ campaign. His values are the same as the company’s: transparency, personal growth, educated strategy, hard work, and finally servant leadership. An expert SEO guru by trade and hobby, he’s built a name for himself in all things digital marketing by understanding that no one campaign is the same. When asked what he likes about digital marketing, Skyler is quick to say that it keeps you “on your toes” because in this business there’s simply a lot of trial and error. Because the internet and search engine algorithms are constantly evolving, it’s important to stay up to date with the changes to ensure that our clients are getting the most out of their investment.
Outside of the office, Skyler is a big fan of coaching his son’s Little League baseball team. On top of that you can find him playing softball, reading just about anything, working out, collecting watches, hanging out with his family.
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KYLE CARNEY
Kyle was the first employee hired to join the Firestarter team. When our founder, Skyler, had grown the business to the point where he simply couldn’t handle the full workload alone he felt that it was the right time to bring on a dedicated account manager. Since then, and with the company continuing to grow, Kyle has moved into a sales director role, managing our killer team of account managers and expert search engine optimizers while also moonlighting as company CFO.
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Hailing from beautiful Littleton, Colorado in the southern Denver suburbs, Kyle has worked in marketing services since 2011 before moving into a strictly digital marketing role when joining the company in 2016. When asked what he likes about working in SEO and digital marketing as a whole, Kyle says “the concept of inbound marketing makes so much sense. Getting your business in front of people who are actively looking for your services can serve as a major catalyst for growth. Especially when compared to traditional forms of marketing.”
While he may not agree with this statement, the team at Firestarter see’s Kyle as captain of the company cheerleading squad, always there to give everyone a little extra kick of motivation on a daily basis. Kyle is also known within the company as a man with high standards and conviction that he attributes his and the company’s success to. Above all, he finds that integrity is the most important quality we have as a business within an industry that unfortunately doesn’t have the best reputation all the time. On top of integrity, Kyle believes that our educational sales process, data driven strategy, and a true partnership approach with our clients is what makes Firestarter the most unique and trustworthy SEO firm in the industry.
When he’s not working, Kyle can be found hunting and fly fishing in the beautiful Colorado backcountry, fine tuning his expertise in quality meat smoking, cheering on the Broncos, Avs, Nuggets, and Rockies, and reading just about any science fiction and fantasy book series he’s working on.
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JEFF PORTER
Jeff was born in Denver and grew up in Littleton, Colorado—just a short drive from where a few other team members were raised. He and Kyle have been friends since high school, and their longtime connection eventually led Jeff to join Firestarter in 2017 as its third employee. With a background in a variety of professional roles, Jeff brought a well-rounded perspective to the team and quickly became a cornerstone of the company.
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Officially, Jeff serves as Director of Results and SEO expert. Unofficially, he’s the go-to guy for all things operations. He has a deep understanding of what it takes for websites to climb the rankings and drive meaningful organic traffic. His insight, paired with his hands-on experience, makes him a trusted resource for both clients and teammates alike.
Jeff enjoys working at Firestarter because of its unmatched reputation across Colorado. “Every campaign has to be unique to the client,” he says. “You can’t apply the same formula to everyone and expect results.” The values that guide his work are honesty, transparency, and patience. “You just have to trust the process. SEO can be slow and frustrating at times, but it always comes together in the end.”
Outside of work, Jeff enjoys playing golf, spending time with his wonderful wife and kids, and cheering on the Broncos (even when it hurts).
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LEO RESPLANDOR
Leo is our Director of Paid Search, leading all things PPC with sharp strategy, technical expertise, and a constant eye on performance. Originally from the Philippines, Leo now calls Anaheim, California home, where he lives with his wife and young son. His background, which includes a few years at Google itself, brings a unique perspective to our team, and his thoughtful, analytical approach helps ensure every campaign delivers the strongest possible return.
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Leo’s paid search knowledge runs deep from Google Ads to advanced data tracking and budget optimization. He thrives on solving complex problems, refining targeting, and finding the right mix of strategy and creativity to help businesses scale. But what really sets Leo apart is his ability to balance detail with big-picture thinking. He doesn’t just manage ad accounts, he builds growth engines!
When asked what motivates him, Leo points to impact. “Paid search is one of the fastest ways to drive results. I love being able to measure everything and constantly improve based on what the data tells us.”
Outside of work, Leo enjoys spending time with his family,whether that’s at the beach, exploring new places around Southern California, or just relaxing at home. He’s also an avid fan of fine dining and great libations, and brings that same passion for precision and speed to his work.
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AMBER CAFFEY
Amber is one of our SEO Account Managers and plays a key role in setting up campaigns, tracking performance, and keeping everything on the right path through regular check-ins with our clients. She brings a rare mix of marketing expertise and empathy to the table, always looking for ways to help businesses grow while making the process feel easy and approachable.
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Originally from Arizona, Amber found her way into digital marketing after working in client service and communications roles that taught her the value of listening, adapting, and showing up with a plan. As a proud mom of three girls, she’s no stranger to chaos—and that experience has made her incredibly organized, patient, and creative when it comes to problem-solving.
When asked what she enjoys most about working at Firestarter, Amber says it’s the people and the purpose. “We’re not just checking boxes—we’re invested in our clients’ success. Everyone here actually cares, and that makes a huge difference.” Her personal values of integrity, growth, and collaboration shine through in every interaction.
Outside of work, Amber is an avid reader, always cycling through a new stack of books, and loves a good DIY project when time allows. Most weekends, you’ll find her either at the local Pickleball court, on her paddleboard, or curled up with her girls and a good story.
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JAMIE KENDALL
Jamie is our Office Manager, dedicated to making sure everything behind the scenes runs smoothly—from billing and invoicing to internal coordination and team support. Her role is essential in keeping both our day-to-day operations efficient and our client experiences seamless. Whether it’s organizing internal processes or ensuring the team has what they need to succeed, Jamie approaches every task with precision, reliability, and a positive attitude.
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Originally from North Dakota, Jamie relocated to Colorado to pursue her love of the outdoors. She’s a true adventurer at heart, spending her free time climbing, snowboarding, hiking, or simply enjoying the mountain air. That sense of exploration and resilience shows up in the way she tackles challenges at work, always ready to solve problems and support others.
Outside the office, Jamie is a creative soul. She enjoys experimenting in the kitchen with new recipes, playing music, and painting—activities that reflect her imaginative and expressive personality. She also shares a strong bond with her dog, who’s often by her side on weekend excursions or curled up at her feet during quiet evenings at home.
Jamie’s unique mix of operational skill, adventurous spirit, and creative energy brings balance and heart to our team. She’s not just the person who keeps the wheels turning—she’s also a trusted teammate, a source of good vibes, and someone who genuinely cares about the success of each campaign we run.
Side note: She doesn’t like squirrels because they eat her plants.
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