If Google Can’t
Find It,
It Can’t Rank It
Technical SEO is the infrastructure that makes everything else work. Before content, before links, before any optimization — Google has to be able to crawl, render, and index your site without obstacles. We run 40+ tests to find and eliminate what’s in the way.
How Firestarter Was Born
It started with a simple problem: a great business nobody could find. In 2009, a freshly-trained web designer built a site for his father’s 30-year-old printing company — and discovered quickly that a beautiful website means nothing if nobody sees it. That frustration became a company.
Firestarter was built to solve that problem for every small business owner facing the same wall. Over the years we expanded from pure SEO into paid search — not because it was trendy, but because our clients needed a partner who could handle both sides of the results page. We’ve been running PPC campaigns since our earliest years, long before it became a checkbox service at every agency.
What’s never changed: we’re a boutique firm that doesn’t dilute its focus. Every campaign is custom-built. Every client gets real attention from specialists who know their name, their market, and their goals.
- No long client handoff chains — the person building your strategy is the person working your account
- Every campaign begins with a real audit — no templates, no copy-paste proposals
- Full transparency on what we’re doing, why, and how it’s performing — always
2009
2017
6 specialists
4.9 / 5.0
4.8 / 5.0
SEO + PPC
Our Core Values
Not words on a wall — the standards we hold ourselves to every day with our team, our clients, and our community.
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Extra Effort
Hard work is the foundation, but we believe in going above and beyond. We push the limits of effort and creativity so both our team and clients get exceptional results — the kind a cookie-cutter approach can’t deliver.
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Results With Integrity
Getting results matters. Getting them the right way matters more. No shortcuts, no obscured reporting. Full transparency is non-negotiable — and it’s what makes our results last long after others would have moved on.
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Personal & Company Growth
We’re committed to continuous improvement — never settling. By constantly raising our standards, we enhance our ability to serve clients. We’re always learning so you always benefit from what actually works right now.
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Lead & Serve
We take pride in leading by example and guiding other businesses to follow. Success isn’t just about growth — it’s about making a real, positive impact in the communities we serve alongside our clients.
How We Got Here
Every milestone is a commitment kept — to our clients, our team, and our craft.
Firestarter Launches
Colorado-based SEO firm founded with a single focus: help small businesses get found through honest, results-driven search optimization.
PPC & Early Team
Paid search added to serve clients across the full results page. Early team member Nicole joins, helping build the operational foundation still in place today.
Kyle Joins
Kyle Carney joins as the first full-time hire to lead account management — bringing structure and high standards that shape how Firestarter serves clients.
First Awards & Jeff Joins
First national recognition earned. Jeff Porter joins as the third employee, adding operational depth and the SEO expertise to consistently scale results.
Team Expands
Leo, Jamie, and Carlos join the team. Ongoing recognition from Clutch, SEOblog, Expertise.com, and DesignRush cements Firestarter’s position as a top Denver SEO agency.
4.9★
8+
Meet the Team
Six specialists. One shared standard. Every campaign gets the full attention of people who have spent years learning what actually moves rankings — and what doesn’t.
Born and raised in Littleton, Colorado, Skyler launched Firestarter in 2009 after discovering that a great website means nothing without traffic. He stays hands-on across client campaigns. Values: transparency, hard work, educated strategy, servant leadership. Outside work: Little League coach, softball, reading, watches, family.
In marketing since 2011, Kyle joined in 2016 as the first hire and now leads sales, account management, and doubles as CFO. High standards, deep conviction, and the belief that integrity separates real agencies from the rest. Unofficial team morale captain. Outside: hunting, fly fishing, meat smoking, Broncos, sci-fi novels.
Denver native, third employee, and the person who keeps everything running. “Every campaign has to be unique — you can’t apply the same formula to everyone and expect results.” Values: honesty, transparency, patience. Outside: golf, family, cheering on the Broncos even when it hurts.
Leo leads all PPC strategy with a background that includes time at Google itself — which means he understands the platform from the inside out. Originally from the Philippines, based in Anaheim, CA. Sharp analytical thinker who builds growth engines, not just ad accounts. Outside: family, Southern California, fine dining.
Jamie keeps everything behind the scenes running smoothly — billing, invoicing, internal coordination, and all the operational details that make client experiences seamless. Originally from North Dakota, relocated to Colorado for the mountains and never looked back. Outside: climbing, snowboarding, hiking.
Carlos serves as Firestarter’s Head of AI and Innovation, a hybrid role where he acts as the ultimate internal force multiplier. He is the architect behind the company’s proprietary AI workflows, building the automated systems that allow Firestarter to scale its SEO fulfillment, analyze sales intelligence, and nurture leads with unprecedented efficiency.
Carlos Castro
Born and raised in San Diego, California, Carlos’s journey into the world of digital marketing began with a simple but powerful drive: the desire to learn how to build a business and generate revenue online. While earning his Bachelor’s Degree in Business Marketing, Carlos refused to wait for a classroom to teach him what the internet already could. He went deep down the rabbit hole of self-education, immersing himself in copywriting, sales psychology, affiliate marketing, and funnel architecture, and investing in mentors across a wide range of marketing disciplines. That hunger for real-world knowledge translated directly into hands-on experience, as Carlos went on to hold internships and positions spanning e-commerce, email marketing, lead generation, web design, SEO, and more. By the time he joined Firestarter, he had already built a well-rounded, cross-functional understanding of what it actually takes to convert a click into a customer.
Today, Carlos serves as Firestarter’s Head of AI and Innovation, a hybrid role where he acts as the ultimate internal force multiplier. He is the architect behind the company’s proprietary AI workflows, building the automated systems that allow Firestarter to scale its SEO fulfillment, analyze sales intelligence, and nurture leads with unprecedented efficiency. Whether he is engineering a new prompt to instantly generate client case studies or designing an automation to improve client SEO scores, Carlos’s work ensures that Firestarter remains at the absolute cutting edge of marketing technology.
When asked about his philosophy on the intersection of marketing and technology, Carlos believes that “AI isn’t here to replace the marketer; it’s here to remove the friction. The agencies that win tomorrow won’t be the ones with the most people, but the ones who use AI to give their people the leverage to focus purely on strategy, creativity, and human connection.” It is this forward-thinking mindset that allows him to consistently deliver faster, higher-quality results for Firestarter’s clients while streamlining operations behind the scenes.
Outside of the office, Carlos takes full advantage of his hometown. You can usually find him spending time on the beautiful San Diego beaches or passionately following his favorite teams. He is a big soccer fan, making it a point to watch every single match played by Arsenal FC, San Diego FC, and the Mexican national team.
About Working With Us
We’re a team of six specialists. Small by design — we’ve seen what happens when agencies grow too fast and spread too thin. Every client gets direct access to the people doing the actual work, not account managers passing messages.
No — we work with businesses across the US. Our Colorado roots give us an edge for local companies, but our approach applies anywhere. We’ve run successful campaigns for clients in California, Texas, the Midwest, and beyond.
We’ve worked with home services, law firms, medical and dental, e-commerce, franchise groups, B2B companies, and more. Our framework adapts to the industry — what stays consistent is the strategy, transparency, and the commitment to results.
We start with a thorough audit and discovery phase, then build a custom roadmap specific to your site, competition, and goals. Engagements are 12-month agreements — SEO is a long-term investment, and we build campaigns designed to compound over time, not produce a quick spike that fades.
More Visibility. More Leads.
More Revenue.
Start with a free strategy session. We’ll audit your current position, identify the biggest opportunities, and show you exactly what a Firestarter campaign would look like for your business.