Links Are One of The Most Powerful Rankings Factors.
Other than content, links pointing to your website is one of the most important ranking factors. Links from third party websites are like votes the more votes you have the higher your rankings will be. Not all links are created equal though, links from high-quality websites pass more value to your website when linking to you.
Request A ProposalBetter Understanding Links
There are several ways to evaluate, monitor, and build backlinks. When building links we focus on a few key metrics to understand the true value of a link. Those metrics are Domain Authority (DA), Domain Rank (DR), Total External Backlinks, and a few other metrics. Below is more terminology to give you some of the basics of link building.
PageRank
Google does not use the original algorithm, but they do use an updated version to determine how your website should rank based on links.
Domain Authority
A widely used metric created by MOZ.com to determine the ranking potential of a website. The scale is 1-100 with 100 being the most authoritative.
Total Links
The quantity of links pointing to your web pages carries a strong correlation between the traffic and rankings of your website.
TOTAL ROOT DOMAINS
Total # unique websites linking to your website. The more unique websites you have linking to you the more likely you are to have better rankings.
Anchor Text
The visible/clickable text pointing to your website. It is highly influential on rankings. The target keyword should not exceed 5% of your anchor text.
Link Outreach
Refers to requesting a link in exchanges for content. Outreach can be an efficient and cost-effective method for building links.