One of the most challenging tasks for a business owner to accomplish is creating content on their website. From messaging that converts to expanding content through blog creation, Firestarter SEO creates purposeful content designed to earn links and increase your rankings.
Overstating the importance of content is difficult. Content serves many functions on your website from ranking to educating new and existing customers.
The content we create for you is based on your site needs. We create content that is useful for your users, valuable for search engines, and leveraged for links.
Content that Ranks, Earns links & Drives Results
Your potential customers are online every day consuming content. Your content needs to be visible. Great content can rank in search engines, answer site visitors’ questions, and earn links back to your website.
Content comes in many shapes and sizes. When building content for your website it is important we understand what the purpose of the content is. Is it a pillar page that traffic should be driven to? Or is it a supporting page helping improve the relevancy of your website? Or is it an asset used to earn links? Determining the purpose of your content will help fuel results.
Pillar pages are the main page your would like to rank in google. Pillar pages focus on your “target keywords”. Much of the content your create should support these pages.
Blogs can help support the target keywords you want to rank for. In general, we recommend 6-8 supporting pieces of content to centered around your target keywords.
Digital assets come in many forms. The comprehensive guides are the main digital assets we create. Guides are commonly searched for and are great for link outreach.
Infographics are a visual representation of data or information. Infographics are a relatively easy way to earn links back to the content you have created.
Case studies are a great way to show clients the results of using your product or service.
Landing pages are created to convert customers into clients. Landing pages follow a specific format and copy form to convince prospects on taking your call to action.
The content we create for you follows our SEO framework allowing your content to fulfill its purpose. Useful for users, optimized for crawlers, and valuable for link building. Below are the steps we follow to determine what content to create through to producing and earning links for your content.
When creating content our first step is determining what topics users are searching that supports the target keywords we are trying to rank for. We develop a content calendar scheduling out the topics for 6-12 months.
See A SampleCreate keyword supporting content. Supporting content most commonly comes in the form of blogs. The blog topics should focus on customer questions and long-tail searches. Supporting content is built around your target keywords to help them rank.
A digital asset is well researched and is built around your target keyword. Generally, the digital asset comes in the form of a comprehensive guide. The guide will reference the supporting content pieces and link them to the pillar page. The guide can also be leveraged for link building outreach.
SEE EXAMPLEThe third component of our content creation strategy is to repurpose the digital asset an infographic. The infographic is then leveraged to builder more links it also interlinks to the digital asset funneling links back to the pillar content.
SEE AN EXAMPLEThe final step in our content production process is to distribute the content. The newly generated content pieces are used in outreach emails asking for a link. Having an asset to link to increases the chances of acquiring a link.
SEE HOW WE BUILDThe final content deliverable is a written or visual asset. Each piece of content is designed for a reason. The Main deliverables we create for you are:
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