Firestarter Blog

SEO & Digital Marketing Without the Fluff.

Practical strategies for ranking higher, generating more leads, and making your marketing budget work harder. Written by the team that does this work every day.

120+Articles

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15+Years Experience

Implementing a Keyword Map

One of the first and most important steps to getting an SEO campaign off the ground is the keyword map. At Firestarter SEO, once we’ve completed our keyword research, we’ll collaborate with the client to...

Skyler Malley · Oct 21, 2020 · 3 min read

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Technical SEO

Bounce Rate and Dwell Time

It is important to preface this article by stating that Google has adamantly denied using bounce rate or dwell time...

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Skyler Malley · Oct 14, 2020 3 min read

Conversion Rate Optimization

How to Read Your Google Analytics Stats

Setting up and confirming Google Analytics tracking is a chore in and of itself. Once you have analytics set up,...

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Skyler Malley · Oct 13, 2020 3 min read

SEO Strategy

What are the Advantages and Disadvantages of SEO?

As your business looks to grow and scale up to realize the vision you had when you started, there will...

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Skyler Malley · Oct 9, 2020 4 min read

SEO Strategy

Organic Click-Through-Rate in SEO

You’ve optimized your website and are starting to see rankings improve. Once the initial optimization ends is when the metric...

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Skyler Malley · Oct 2, 2020 3 min read

On-site SEO

Keyword Targeting

Of all the tactics used in SEO, making search engines work less to figure out what your webpage is about...

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Skyler Malley · Oct 2, 2020 4 min read

Local SEO & GBP

Creating and Optimizing Your Google My Business Profile

Marketing strategies continue to evolve as we push into newer technologies and tendencies from searchers. While SEO is a process...

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Skyler Malley · Sep 29, 2020 3 min read

Search Engine Optimization

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SEO & Digital Marketing Without the Fluff.