seo

AUDIT & DISCOVERY

Confused about why you are not on page one? Or why your website is not driving more traffic? We know this can be frustrating; however, it doesn’t have to be. Your SEO audit should be useful and actionable.

WHY AN SEO AUDIT MATTERS?

SEO AUDIT: ROADMAP TO SEO RESULTS

An SEO audit provides a prioritized plan to fix site errors, improve content performance, and build links. An SEO audit should create a roadmap to improve your site rankings and drive traffic.

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OUR APPROACH TO SEO

PROVEN FRAMEWORK FOR SEO RESULTS.

Our SEO audits are designed to be actionable. This means there are clear takeaways from the audit. Our audit identifies areas of your website to focus to provide the quickest and greatest ROI.

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SEO RESULTS

THE GOLD STANDARD FOR SEO AUDITS

Our audit will review 6-8 key components of your website. Our audit comes complete with examples, actions, and what you should expect from making those updates to your site. Our audit comes in the form of a proposal.

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SEO AUDIT & DISCOVERY:
A ROADMAP TO RESULTS.

Confused about why you are not on page one? Or why your website is not driving more traffic? Our audit will:

  • Provide an overview of current keyword rankings and what opportunities are present improved rankings and what keywords will drive traffic that converts into customers.
  • Identify technical SEO and on-page optimization factors impacting your search engine rankings.
  • A comprehensive roadmap outline changes to keyword targeting, error fixes, and link building improvements.

TRANSPARENT & ACTIONABLE

During an SEO Audit, we review several aspects of your website. We focus on three core areas that have been proven to increase online visibility. 1) Technical SEO 2) On-Page SEO and 3) Link Building. Below are some of the areas we review in the audit.

TECHNICAL SEO

CRAWL ERRORS & WARNINGS

Here we look for errors preventing crawlers from reading your websites.

KEYWORD RANKINGS

CURRENT RANKINGS & OPPORTUNIES

Discovery keywords opportunities that will turn site visitors into customers.

ON-PAGE OPTIMIZATION

KEYWORD TARGETING

Identify pages that need proper keyword targeting and optimization.

CONTENT CREATION

AUTHORITY & CREDIBILITY

Looks For opportunities to rank existing content or create new content.

LOCAL SEO

GOOGLE MY BUSINESS & LOCAL CITAIONS

Review Google My Business profile and name, address, phone number consistency.

LINK BUILDING

WEBSITE POPULARITY & AUTHORITY

Understand what link strategy is needed to improve your rankings.

OUR PROVEN
FRAMEWORK
FOR
RESULTS STARTS WITH THE SEO AUDIT.

We have removed the guesswork and gimmicks from SEO. Firestarter SEO uses a proven framework that focuses on the core of SEO. Our framework drives rankings, traffic, and continuous results. It all starts with the SEO audit; this will result in a clear and executable SEO strategy.

Our approach to the SEO audit is to make sure you have the understanding necessary to make good and well-educated decisions and to allocate your resources and marketing dollars to the activities that are going to provide the best ROI for your business. We want to make sure you get results and ROI as quickly as possible (link to an article about expected results). The audit sets the roadmap/path.

To achieve first page rankings, our approach is to focus on the three core components of SEO:

  • Technical SEO
  • On-Page SEO
  • Link building

The majority, if not all, of the SEO activities we perform, fall into one of these 3 categories.

“The way all of these complicated tasks are laid out in your proposal makes a lot of sense and is easy to understand.” – Andy, Made in the Shade Blinds

 01
01

RANKINGS

KEYWORD RANKING OPPORTUNITIES

The first step in your audit is to check your current rankings. We want to find keywords you have strong rankings for, 1st-page rankings, keywords you have weak rankings for, rankings past the first 5 search results pages, and opportunity keywords, keywords you are ranking on page 3-5.

 02
02

RANKINGS

KEYWORD RANKING OPPORTUNITIES

The first step in your audit is to check your current rankings. We want to find keywords you have strong rankings for, 1st-page rankings, keywords you have weak rankings for, rankings past the first 5 search results pages, and opportunity keywords, keywords you are ranking on page 3-5.

 03
03

CRITICAL ERRORS, ERRORS, & WARNINGS

Often the most confusing aspect of SEO. Here we uncover critical errors, minor errors, and site warnings. The primary purpose of the technical audit is to make sure your website is crawlable by search engines, primarily Google.

 04
04

CONTENT OPTIMIZATION

Here we understand how your pages are optimized and the site structure. What pages are already optimized, and what pages need improvement?

 05
05

CONTENT CREDIBIILTY & AUTHORITY

We want to understand how your content is performing. What pages, blogs or pillar content is missing from your website? Here we identify how to improve your website’s relevancy and authority for topics you should rank for.

What Our Client Say

Don’t take our word for it. We’ve earned 4.8 stars on Google and 4.9 stars on Clutch. See what our clients have to say:

THE GOLD STANDARD FOR SEO AUDITS

Our audit will outline required updates in detail, included with examples from your website, an explanation of the update. The proposal prescribes a solution with a real-world example of that explanation from your website. This then proceeds with a note about the expected outcome. We will:

  • Provide an overview of current keyword rankings and what opportunities are present, improved rankings, and what keywords will drive traffic that converts into customers.
  • Identify technical SEO and on-page optimization factors impacting your search engine rankings.
  • A comprehensive roadmap that outlines changes to keyword targeting, error fixes, and link building improvements.

“I pretty much knew I was going with Firestarter due to recommendations on Word of Mouth, but the proposal sealed the deal” – Tamara, Launch Street

CASE STUDY

HOW A LOCAL PHOTOGRAPHER INCREASED TRAFFIC BY 17% IN ONE MONTH

One great thing about Firestarter SEO is that they’re people you completely trust. What they’ve done has really helped us.

CASE OVERVIEW
Firestarter SEO’s audit uncovered major mistakes by their previous provider. Once they were fixed, results took off, and calls started coming in.
VIEW CASE STUDY

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