Stop Paying for Clicks. Start Paying for Results.
Most PPC campaigns bleed budget on the wrong keywords, the wrong audiences, and landing pages that don’t convert. Firestarter builds and manages paid campaigns where every dollar has a job — and every result is measurable.
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We’ll review your current campaigns, identify wasted spend, and show you what a properly managed campaign would look like.
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Where Most Campaigns Bleed Budget
Most PPC accounts aren't underperforming because the platforms are broken — they're underperforming because of these four common mistakes. Each one quietly eats budget month after month.
Broad Match Keywords Eating Budget Showing ads for searches that will never convert — a common default that costs thousands monthly.
Sending Traffic to Your Homepage Generic landing pages kill conversion rates — qualified clicks need purpose-built pages.
No Conversion TrackingRunning campaigns without attribution means optimizing blind — you can't improve what you don't measure.
Set-It-and-Forget-It Management PPC requires active optimization — campaigns left unmanaged deteriorate and waste spend every month.
When You Need Leads Now, Not in Six Months
SEO builds long-term authority. PPC generates immediate visibility. Most growing businesses need both — here's how they work together and when PPC is the right tool.
Immediate Visibility
SEO takes months. PPC puts you at the top of search results the day your campaign launches — critical for new businesses, seasonal pushes, or competitive markets where you can't wait for organic rankings.
Precise Targeting
Show ads to exactly the right person at exactly the right moment — by keyword intent, location, device, time of day, audience behavior, and more. No wasted impressions on people who will never buy.
Measurable ROI
Every click, call, form submission, and purchase is tracked back to the specific ad and keyword that drove it. PPC is the most accountable marketing channel — you always know exactly what your spend produced.
Full Control
Turn spend up when business is slow, pull back during your busiest months, pause instantly if something isn't working. PPC gives you a dial — not a commitment — on your marketing investment.
Competitive Defense
If your competitors are running ads on your brand name or core keywords, they're intercepting your traffic. PPC lets you defend your territory — and go on offense in markets where you don't yet rank organically.
SEO Amplification
PPC data reveals which keywords convert — not just which ones get clicked. That intelligence feeds your SEO strategy, so organic and paid work together instead of operating in separate silos.
Different Tools. Different Jobs. Better Together.
The question isn’t SEO or PPC — it’s which one is right for your situation right now. Here’s the honest breakdown.
SEO — Organic Search
- Compounds over time — rankings get stronger with every month of investment
- No cost per click — traffic is free once rankings are established
- Builds brand authority and topical trust over the long term
- Best for sustainable, low-cost-per-acquisition growth
- Takes 4–6 months to show meaningful traffic results
- Limited control over exactly when and where you appear
vs
PPC — Paid Search & Social
- Immediate visibility — live from day one of campaign launch
- Precise targeting by intent, location, device, and audience
- Full budget control — scale up, pull back, or pause anytime
- Every conversion tracked back to the specific ad that drove it
- Requires ongoing spend — traffic stops when budget stops
- Competitive keywords can have high cost-per-click
The Firestarter approach: Most businesses benefit from running SEO and PPC simultaneously — PPC generates leads while SEO builds the organic foundation. As organic rankings strengthen, paid spend can be shifted toward higher-competition terms or new markets, compounding your total search visibility.
Every Paid Channel. One Accountable Team.
We manage the full spectrum of paid advertising — from high-intent Google search campaigns to local service ads, paid social, and the landing pages that make every click worth paying for.
Google Ads
Search, Display, Shopping, and Performance Max campaigns built for conversion — not just traffic. We handle keyword strategy, ad copy, bidding, and ongoing optimization to drive the lowest cost-per-lead possible.
- Search & Display campaign management
- Shopping & Performance Max for e-commerce
- Negative keyword management and query sculpting
- Conversion tracking and attribution setup
- Monthly optimization and bid management
Local Service Ads
Google's pay-per-lead format for local service businesses — you only pay when a qualified prospect contacts you directly through the ad. Ideal for home services, legal, medical, and other local service verticals.
- Google Guaranteed badge setup and management
- Profile optimization for maximum lead flow
- Lead verification and dispute management
- Budget management to control cost-per-lead
- Integration with Google Business Profile
Paid Social
Facebook, Instagram, and LinkedIn advertising for businesses that need to reach audiences before they're searching. Ideal for brand awareness, retargeting, lead generation, and e-commerce campaigns targeting specific demographics.
- Facebook & Instagram campaign management
- LinkedIn ads for B2B and professional services
- Audience building, lookalikes, and retargeting
- Creative direction and ad copy
- Pixel setup and conversion tracking
Landing Pages & CRO
A great ad means nothing if the landing page doesn't convert. We design and build purpose-built landing pages aligned to each campaign's intent — with A/B testing and conversion rate optimization to maximize every dollar of ad spend.
- Campaign-specific landing page design & build
- A/B testing for headlines, CTAs, and layout
- Form optimization and friction reduction
- Heat mapping and user behavior analysis
- Call tracking and lead attribution
Where Your Ad Budget Actually Goes
Most agencies mark up your ad spend or take a percentage that grows with your budget regardless of performance. Here’s exactly how Firestarter structures PPC engagements.
| What You’re Paying For | How We Handle It | Industry Standard | Firestarter |
|---|---|---|---|
| Ad Spend | Paid directly to Google/Meta — never passes through us | Often marked up | Direct to platform |
| Management Fee | Flat monthly fee based on campaign scope — not a % of spend | % of ad spend | Flat fee |
| Conversion Tracking | Full setup included — calls, forms, purchases all attributed | Often extra cost | Included |
| Campaign Ownership | Your account, your data — you own everything if you leave | Agency owns account | You own it |
| Reporting | Monthly dashboard with actual revenue metrics — not vanity stats | Click & impression reports | Revenue-focused |
How We Launch and Manage Your PPC Campaigns
Audit & Strategy
We audit your existing campaigns (or start fresh), review your competitive landscape, and build a paid strategy around your goals — budget, target CPA, and the conversion actions that matter most.
Build & Launch
Campaign structure, ad groups, keyword lists, negative keywords, ad copy, and conversion tracking — all built before a single dollar is spent. We don’t launch until everything is in place.
Data Collection & Initial Optimization
The first 30 days are about gathering conversion data. We monitor search terms, adjust bids, refine negative keywords, and identify which ad variants are driving qualified leads vs. wasted spend.
Monthly Optimization & Reporting
Monthly deep-dive reviews: bid adjustments, new keyword opportunities, ad copy testing, audience refinement, and a full report on spend, conversions, cost-per-lead, and ROAS.
Real Partners. Real Results.
These aren't projections. These are the measurable outcomes partners have generated for their clients by working with Firestarter SEO.
HOW ELEVATE IT TRIPLED QUALIFIED MONTHLY LEADS
As a newer IT support company in a highly competitive market, Elevate IT struggled to rank for main keywords and convert traffic. Firestarter SEO launched a comprehensive strategy focusing on keyword mapping and link-building, yielding a 300% boost in qualified leads and a $182,000 revenue increase.
- 30%increase in website visits
- 960+in Net Ranking Growth
How Diamond T Services Increased Their Organic Traffic 385%
Diamond T Services, an oilfield equipment rental and construction company in Golden, Colorado, had fewer than 300 monthly visitors and no first-page visibility in a market dominated by large national competitors. Firestarter SEO implemented a strategy of targeted keyword mapping, link-building, and consistent content creation, achieving 41 first-page rankings, a 385% increase in organic traffic, and a $1.9 million increase in annual revenue.
- 1,097%increase in website visits
- 4,591+in Net Ranking Growth
HOW ASCEND EDUCATION ATTAINED 14 FIRST PAGE RANKINGS IN 6 MONTHS
Ascend Education, an IT training provider based in Provo, Utah, had never pursued SEO and had minimal organic traffic with zero first-page visibility for key terms like "Cybersecurity Certifications" and "Virtualization Training Courses." Firestarter SEO implemented a strategy of targeted keyword optimization, local and national link-building, and in-depth content improvements, achieving 14 first-page rankings, a 166% increase in organic traffic, and 250+ organic leads.
- 1248+SEO Rankings
- 250+Goal Completions
Common PPC Questions Answered
It depends on your industry, your target cost-per-lead, and how competitive your keywords are. We recommend starting with enough budget to generate statistically meaningful data — typically $1,500–$3,000/month in ad spend for local service businesses. High-competition verticals like legal or medical may need $5,000+ to be competitive. We’ll give you a realistic estimate before any commitment.
Ads go live within days of launch. Qualified leads typically start coming in within the first week for well-structured campaigns. The first 30–60 days are a data collection and optimization phase — campaigns improve significantly as we learn which keywords, ads, and audiences are converting. Expect meaningful results within 60–90 days.
No. We charge a flat monthly management fee based on campaign scope — not a percentage of what you spend. This means our incentive is campaign performance, not inflating your budget. Your ad spend goes directly to Google or Meta — it never passes through us.
You own your campaigns and account data — always. If you leave, we transfer full ownership of everything we’ve built to you or your next agency. We don’t hold campaigns hostage or make it difficult to leave. This is your investment, not ours.
In most cases, yes. PPC generates immediate leads while your SEO campaign builds long-term organic rankings. The two channels also inform each other — PPC data shows which keywords convert, which feeds SEO content strategy. As organic rankings improve, you can reduce paid spend on lower-competition terms and reinvest in more competitive ones.
Your Ad Spend Should Be
Making You Money.
Start with a free PPC audit. We’ll review your current campaigns, identify where budget is being wasted, and show you exactly what a properly managed campaign would look like for your business.