Firestarter Blog

SEO & Digital Marketing Without the Fluff.

Practical strategies for ranking higher, generating more leads, and making your marketing budget work harder. Written by the team that does this work every day.

120+Articles

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15+Years Experience

A Complete Guide to SEO Website Redesign.

Redesigning your website feels exciting. New layout, fresh visuals and smoother navigation. It’s a chance to give your brand a clean slate. But there’s one problem that catches a lot of businesses off guard. A...

Skyler Malley · Mar 26, 2021 · 14 min read

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SEO Strategy

Search Engine Optimization: The Real Advantages and Disadvantages of SEO

Understanding Search Engine Optimization (SEO) Search engine optimization (SEO) can be a daunting concept for those unfamiliar with it. While...

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Skyler Malley · Jan 26, 2021 10 min read

SEO Strategy

What is SEO and how does it work?

To understand Search Engine Optimization and its purpose, you’ll first need to understand the fundamentals of a Google search. Yes,...

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Skyler Malley · Jan 20, 2021 5 min read

Local SEO & GBP

Local SEO Checklist

Ranking locally on Google is one of the fastest ways to increase traffic and conversions to your website or physical...

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Skyler Malley · Jan 19, 2021 3 min read

SEO Strategy

Explained: Internal vs External Links And What They Mean To SEO

As one of the most important aspects of Search Engine Optimization, link building can without a doubt be the game...

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Skyler Malley · Jan 4, 2021 3 min read

Local SEO & GBP

Does Google My Business Help SEO?

Not only does Google My Business help with SEO efforts, it also creates a unique online presence and engaging customer...

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Skyler Malley · Dec 10, 2020 4 min read

Content

Generating Conversions From Blogging

If you’ve got a blog that is starting to gain traffic, then your work is just beginning. When a user...

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Skyler Malley · Nov 22, 2020 3 min read

Search Engine Optimization

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SEO & Digital Marketing Without the Fluff.

A Complete Guide to SEO Website Redesign.