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Firestarter Blog

SEO & Digital Marketing Without the Fluff.

Practical strategies for ranking higher, generating more leads, and making your marketing budget work harder. Written by the team that does this work every day.

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Featured Article
Technical SEO

Simple Guide to Improving Largest Contentful Paint (LCP)

If you’re reading this guide, I will assume you have analyzed your website with the PageSpeed Insights tool and received a less than desirable score for Largest Contentful Paint. What is LCP? LCP is a...
Skyler Malley · Oct 21, 2021 · 6 min read
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growth
pexels-negative
Technical SEO

Simple Guide to Improving First Input Delay (FID)

First Input Delay (FID) is an important metric when it comes to increasing conversion rate and now, thanks to the...

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Skyler Malley · Oct 21, 2021 4 min read
campaign-creators
Technical SEO

Simple Guide to Improving Cumulative Layout Shift (CLS)

Assuming you’ve read up on the Google Page Experience update and analyzed your website using the PageSpeed Insights tool, you...

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Skyler Malley · Oct 21, 2021 4 min read
HTML and SEO
Technical SEO

How Does HTML Impact SEO?

Whether you are technically inclined or not, you’ve heard of HTML. HTML is the instructional language that websites are written...

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Skyler Malley · Aug 20, 2021 8 min read
seo
Technical SEO

What Does Technical SEO Mean?

Technical SEO, aka onsite optimization, refers to the process of optimizing a website’s backend to ensure the best possible SEO...

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Skyler Malley · Jun 22, 2021 4 min read
How do SEO and Adwords Work together
PPC & Paid Ads

How do SEO and Adwords Work Together

Traditionally, most think of SEO and Ads as competitors on the SERPs (Search Engine Results Page) but that couldn’t be...

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Skyler Malley · Jun 18, 2021 3 min read
seo search engine
Link Building

What is the difference between On-Site and Off-Site SEO?

If you are trying to DIY digital marketing for your business, you might be wondering the difference between on-site and...

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Skyler Malley · Jun 18, 2021 4 min read

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