Most SEO professionals will agree, WordPress is the best content management system (CMS) for search engine optimization. Why? Because of the flexibility WordPress offers in terms of editing and customizations for web developers while still allowing non-developers to build and manage it.
Yoast SEO
Yoast SEO is one of the highest-rated plugins available on the WordPress platform. This plugin grants easy access to valuable SEO tools like bulk editors and meta tags. If your website has a lot of pages to edit, without this plugin it would take days to fill out your site. With Yoast, you can edit all of your web pages in one space, or set a default meta tag for subpages.
Page Grading
Yoast also offers a “Focus Keyword” tool for each page. Simply enter the keyword(s) you are targeting for the page, and Yoast SEO will give a red, yellow, or green result. Below that, you will find an SEO checklist with suggestions to improve your score. Since each page can effectively only be optimized for 1-2 keywords, this is an extremely valuable tool for even seasoned SEO professionals.
Site Speed
Beginning May of 2021, page experience will become a ranking factor for Google. Page load speeds also directly impact the bounce rate for a website. WordPress allows website owners to fully customize their CSS and use child themes, which can help avoid overusing inline CSS. The more individual lines of code a browser has to process at one time, the slower the load speeds. Many supposedly more user-friendly website builders have limitations to editing themes, which can cause problems when it comes to scaling a business. WordPress also offers robust plugin options for increasing site speed by optimizing when certain objects on a page load. A high-resolution image at the bottom of the page does not always need to load at the same time as content in the user’s viewport.
SEO Friendly Structured Data
When it comes to crawling a website, Google’s search algorithm tends to skim more than fully digest the content. Because of this, the structure of a site becomes more important. With structured data, search engines don’t have to use an algorithm to guess if an image is a product, if an address is for the business itself, or what category a post should fall under. Sites that use structured data also are more likely to be featured in a Google rich-snippet at the top of a search engine result page.
Conclusion
WordPress is not only an SEO-friendly CMS but a versatile platform that is suited to website administrators and developers of all levels. The wide range of plugins available makes WordPress capable of nearly any integration. If you are considering building a new website, save yourself money and headaches down the road by using WordPress. There is nothing worse than finding out your website doesn’t have the capability you need to grow your business.
