Technical Page Optimization
How Does HTML Impact SEO?
Whether you are technically inclined or not, you’ve heard of HTML. HTML is the instructional language that websites are written in so browsers know how to display the content. How is this important to SEO? Let’s dive in. Search Engine vs Web Browser It is important to note that Google, as much as it would […]
How Do You Increase Organic Traffic?
In today’s digital landscape, having a robust online presence means more to a small business than ever before. From Social Media, to paid ads, influencer marketing, and more – many businesses live and die by their online marketing. SEO, however, still remains king in most industries. The reason for this is the essence of inbound […]
The Three SEO Pillars
When explaining SEO to someone who is not familiar with it, it’s easiest to break down the concept by splitting it up into 3 distinct, easy to understand sections. In general, the 3 core pillars of SEO are: On-Site Optimization Off Site Optimization Content Each of the three core pillars play a significant role in […]
Top 5 Reasons You’re Not Ranking
At this point, you have been dumping dollar after dollar into your website without seeing the rankings, traffic, and leads follow suit. Maybe, you felt like you broke the Google code and were ranking really well. Your business was booming and all of the sudden, a large portion of your rankings were gone overnight. It […]
Our Three Pillars of SEO
SEO is a tactic that never ends. You can always build out content, add links to your website, and fix your technical issues, but how do you know how to focus your time? Our approach to SEO is very similar to other providers, with a few nuances. The three pillars of our SEO campaigns are […]
Squarespace and SEO
Squarespace has long been known as having poor performance related to SEO. There are on-page elements and customizations that many other platforms provide a better experience regarding SEO. This does not mean you should stay away from Squarespace as it is a powerful tool for the folks who do not have much development experience. The […]
What are the Top SEO Tools?
One of the best things about SEO is that with some research, study, and time anyone can gain enough of an understanding to begin helping their own website. However, most business owners are either unaware of the vast pool of resources at their disposal, or they have so many options they can’t figure out what […]
How to Read Your Google Analytics Stats
Setting up and confirming Google Analytics tracking is a chore in and of itself. Once you have analytics set up, how do you know which metrics are important? We will talk about the different types of data you will see in your reports and analytics profile here. Realtime Statistics The first report statistic in the […]
Technical SEO and the Yoast Plugin for WordPress
If you’re interested in using your website to market your business there are countless options out there for you to choose from. At Firestarter SEO we can’t stress enough how important it is to use the best out there for SEO. When it comes to your technical SEO and the Yoast plugin for WordPress there […]