Firestarter Blog

SEO & Digital Marketing Without the Fluff.

Practical strategies for ranking higher, generating more leads, and making your marketing budget work harder. Written by the team that does this work every day.

120+Articles

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15+Years Experience

SEO for Different Industries: Industry-Specific Strategies That Drive Rankings

TL;DR SEO tactics vary significantly by industry based on buyer intent, competition level, and trust signals required for ranking. B2B and professional services: prioritize domain authority, topical content clusters, and long-cycle nurturing content. Healthcare and...

Skyler Malley · Aug 12, 2026 · 18 min read

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SEO Strategy

How to Build a Winning B2B SEO Strategy That Converts Longer Sales Cycles Into Enterprise Leads

TL;DR B2B SEO targets decision committees, not individual consumers. A single enterprise deal is worth more than thousands of B2C...

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Skyler Malley · Aug 10, 2026 18 min read

Local SEO & GBP

Best SEO Firms for Franchises

Franchise SEO is not just local SEO repeated 50 or 500 times. The best SEO firms for franchises are the...

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Skyler Malley · Aug 10, 2026 12 min read

On-site SEO

E-Commerce SEO Strategy: How to Rank Product Pages and Drive Organic Sales

TL;DR E-commerce SEO requires three core pillars: product schema for rich snippets, category page optimization for search intent clusters, and...

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Skyler Malley · Aug 7, 2026 18 min read

Local SEO & GBP

Longmont SEO Services | Firestarter SEO

If your business needs to be found in Longmont, Firestarter SEO helps you compete for the searches that turn into...

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Skyler Malley · Aug 5, 2026 6 min read

Local SEO & GBP

Best SEO Companies for Law Firms

Choosing the best SEO company for a law firm is less about flashy promises and more about fit, proof, and...

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Skyler Malley · Jul 27, 2026 11 min read

Reporting & ROI

The Best SEO Reporting Dashboard Tools for Driving Client ROI in 2026

TL;DR SEO reporting dashboard tools consolidate rankings, traffic, backlink, and conversion data into a single client-ready view. Top free tools:...

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Skyler Malley · Jul 22, 2026 15 min read

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SEO & Digital Marketing Without the Fluff.

SEO for Different Industries: Industry-Specific Strategies That Drive Rankings