Firestarter Blog

SEO & Digital Marketing Without the Fluff.

Practical strategies for ranking higher, generating more leads, and making your marketing budget work harder. Written by the team that does this work every day.

120+Articles

5Topics

15+Years Experience

7 Important SEO Metrics That Actually Drive Revenue, Not Just Traffic

TL;DR Most agencies report rankings and traffic volume: vanity metrics that do not correlate to revenue. The metrics that matter are organic-qualified lead velocity, keyword revenue potential, cost-per-qualified-click, conversion rate by landing page, engagement depth,...

Skyler Malley · Jul 21, 2026 · 14 min read

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Conversion Rate Optimization

Roofing SEO Pages That Convert

A roofing website does not win business just because it ranks. It wins business when the page meets the visitor...

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Skyler Malley · Jul 21, 2026 9 min read

Local SEO & GBP

Contractor SEO for Better Leads

Most contractors do not need “more marketing” in the abstract. They need more calls from homeowners, property managers, and commercial...

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Skyler Malley · Jul 13, 2026 9 min read

Reporting & ROI

How to Measure SEO Success: The Complete KPI Framework

TLDR: Measure SEO success by tracking three tiers: business metrics (organic conversions, revenue, ROI), engagement metrics (traffic, CTR, dwell time),...

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Skyler Malley · Jul 9, 2026 15 min read

Reporting & ROI

How to Track SEO KPIs: Focus on Business Metrics, Not Vanity Metrics

TLDR SEO KPIs are measurable performance indicators that connect search visibility to business outcomes. The key distinction is tracking business...

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Skyler Malley · Jul 8, 2026 16 min read

Local SEO & GBP

HVAC SEO Agency

When someone searches for AC repair, furnace replacement, or ductless installation in your area, they are usually close to making...

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Skyler Malley · Jul 7, 2026 7 min read

Local SEO & GBP

Aurora CO SEO Company

If you are looking for an Aurora CO SEO company, you are not shopping for abstract rankings. You want more...

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Skyler Malley · Jun 29, 2026 8 min read

Search Engine Optimization

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SEO & Digital Marketing Without the Fluff.