Firestarter Blog

SEO & Digital Marketing Without the Fluff.

Practical strategies for ranking higher, generating more leads, and making your marketing budget work harder. Written by the team that does this work every day.

120+Articles

5Topics

15+Years Experience

How to Track SEO KPIs: Focus on Business Metrics, Not Vanity Metrics

TLDR SEO KPIs are measurable performance indicators that connect search visibility to business outcomes. The key distinction is tracking business metrics (qualified leads, conversion rate, revenue) rather than vanity metrics (traffic volume, impressions). Effective SEO...

Skyler Malley · Jul 8, 2026 · 16 min read

Read Article →

how to track seo kpis: focus on business metrics, not vanity metrics

Uncategorized

HVAC SEO Agency

When someone searches for AC repair, furnace replacement, or ductless installation in your area, they are usually close to making...

Read Article →

Skyler Malley · Jul 7, 2026 7 min read

Uncategorized

Aurora CO SEO Company

If you are looking for an Aurora CO SEO company, you are not shopping for abstract rankings. You want more...

Read Article →

Skyler Malley · Jun 29, 2026 8 min read

Uncategorized

How SEO Works for HVAC Companies

When homeowners need AC repair in July or a furnace fix in January, they rarely browse for long. They search,...

Read Article →

Skyler Malley · Jun 25, 2026 9 min read

multi-location local seo rank in multiple cities

Local SEO & GBP

Local SEO for Multi-Location Businesses: How to Rank in Multiple Cities Without Penalties

Growing a business to multiple locations is something worth celebrating. A second location means the first one worked. A third...

Read Article →

Skyler Malley · Jun 23, 2026 12 min read

Local SEO & GBP

What Local Citations Are and Why Inconsistent Ones Destroy Your Rankings

Here’s a scenario that happens more often than you’d think. Your local business does everything right. You claim your Google...

Read Article →

Skyler Malley · Jun 22, 2026 15 min read

Local SEO & GBP

Lakewood CO SEO Company

If you want a Lakewood CO SEO company that focuses on leads and revenue, not just rankings, Firestarter SEO is...

Read Article →

Skyler Malley · Jun 18, 2026 7 min read

Search Engine Optimization

More Visibility. More Leads.
More Revenue.

Start with a free strategy session. We’ll audit your current position, identify the biggest opportunities, and show you exactly what a Firestarter campaign would look like for your business.

Request A Free Proposal

SEO & Digital Marketing Without the Fluff.