HOW FIJI LUXURY VACATIONS WENT FROM MINIMAL LEADS TO 5X AS MANY MONTHLY LEADS IN 1 YEAR
Fiji Luxury Vacations, a premier private resort, had never pursued SEO and was invisible to international clients for key search terms like "Villa Rental Fiji" and "All Inclusive Fiji Vacations." Firestarter SEO implemented a strategy of high-volume keyword targeting, technical optimization, and industry-relevant link-building, securing 14 first-page rankings and driving a 300% increase in organic traffic and a 5X increase in monthly leads.
ABOUT Fiji Luxury Vacations
Fiji Luxury Vacations specializes in providing Fiji’s best all inclusive vacations and the ultimate luxury experience.
Fiji Luxury Vacations is a highly respected vacation company on the island of Fiji focusing on providing luxury villa rental experiences on their private resort. The company itself has significantly grown over the years as a result of their digital marketing strategy. When they first came to us in early 2018 their goal was to start by boosting up their online presence across the United States to drive interest in their resort.
THE CHALLENGE
Having never pursued SEO prior to Firestarter, their online visibility was limited mostly to local rankings, a difficult problem as most of their clients come from abroad. In fact, they had minimal first page rankings for any relevant keywords. They were invisible for terms like “Villa Rental Fiji”, “Best All Inclusive Luxury Fiji Resort”, and “All Inclusive Fiji Vacations”. This represented thousands of missed opportunities to drive searchers to their website.
THE STRATEGY
Using our proven methods to understand the market and to find where opportunities existed we were able to put together an approach unique to their industry in order to accomplish their digital marketing goals. Ultimately this allowed us to attain numerous first page results to dominate rankings for such an industry.
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KEYWORD TARGETING
With such a high volume of traffic that was currently being missed due to a lack of targeting, Firestarter identified high search volume keywords for each core page of their website. This amounted to over 3,500 searches per month.
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LINK BUILDING
A major part of the strategy was building strong, industry relevant links back to the website to create trust with Google and authority in the industry. The primary focus was getting the site listed on websites and blogs specifically related to the all inclusive travel industry in order to establish national visibility. When we first began working with them, their backlink profile was nearly non-existent. Therefore, we knew this was likely to be the biggest need for the client.
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Optimization
Our first round of optimization was to clean up the numerous technical errors on the site. After the site was scoring close to 100%, we began working to optimize the content on each core page by adding strong page titles, meta descriptions, headings, and strategic keyword placement for each page. This developed trust, clarity, and authority with search engines such as Google and Bing.
THE RESULTS
Our strategy generated results that has given the much needed qualified leads that Fiji Luxury Vacations was needing!
+1200 Increase In Rankings
This includes 14 first page keywords, including “Best Fiji Luxury Vacations”, “All Inclusive Fiji Vacations”, and “Golf Schools”. All of these keywords began ranking on the first page on a national level. Such growth is evidenced by 14 different keywords reaching the first page since the beginning of the campaign.
Over 300% Increase In Monthly Organic Site Visits
The company attained a massive increase in overall organic site traffic as a result of their first page rankings. Literally thousands of additional visits to the website.
5x Increase in Monthly Leads
With such a huge increase in monthly leads, the company began being able to scale their business into one of Fiji’s premier vacation destinations.
