How SEO Increased Phone Calls For Voyagers To 400 Per Month

Voyagers is a small business that rents duffy boats in Newport Beach and Balboa Island in California. 

Their clients are people typically looking to spend a leisurely weekend afternoon out on the water. With many other companies in the area providing the same service, these weekenders need a company that provides quality service, reasonable pricing, and excellent customer service. Voyagers is exactly that, and reached out to Firestarter SEO to establish an online presence for keywords like “Newport Beach Duffy Boats.” With our help, they massively increased their online presence and generated an astounding number of leads.

Newport Beach and Balboa Island are both attractive destinations for people in the Los Angeles area to visit during weekends as a way to get out of the city. When they visit, one of the most popular attractions is to rent a Duffy boat for the afternoon. As a result, there are multiple business providing the same type of service, saturating the market. Although they’d been in business for a while, they’d never pursued any kinf of SEO or digital marketing. Knowing that they’re the best in the business, they needed to find a way to stand out against their lower quality competitors.

When Voyagers first approached us, they sought to improve their online awareness, increase search visibility, and leads to increase overall revenue.

Our research revealed the size of the challenge, including:

• Less than 100 visitors per month to the site.
• Limited Link landscape – with very little representation on other sites.
• There was no visibility for their marquee keywords such as “Duffyboat Rentals Newport Beach” & “Balboa Duffy”.

In other words, they were not reaching a significant portion of their potential client base. Additionally, they had minimal keywords ranking on the top 5 pages of google, but only a handful of them had any search volume. Essentially, we were beginning from the ground floor.