How SEO INCREASED traffic For Heritage Gear by 700%
Heritage Gear, an e-commerce retailer selling premium sports team-branded handbags, was starting from scratch with fewer than 200 monthly visitors and no visibility for key search terms in a highly competitive market. Firestarter SEO implemented a strategy of in-depth keyword mapping, aggressive link-building, and content optimization, achieving 40 first-page rankings, a 700% increase in traffic, and 87 organic orders in a single month.
ABOUT Heritage Gear
Heritage Gear is a business that specializes in selling high quality, sports team branded hand bags covering both college football and the NFL.
Their clients are avid sports fans looking to represent their favorite team with high end accessories such as handbags. With many companies to choose from, these sports fans need a company that provides quality service, reasonable pricing, timely delivery, and of course, high quality products. Heritage Gear fits the bill, and reached out to Firestarter SEO to establish an online presence for keywords like “University Gear Shop” and “Premium Handbags.” With our help, they drastically increased their online presence and generated an astounding number of leads which turned into an astounding number of sales!
THE CHALLENGE
College Football and the NFL are obviously wildly popular across the United States. Any fan As a result, there are multiple business providing the same typeou meet will have all sorts of clothing and accessories repping their favorite team. As a result, there are thousands of companies across the country that specialize in selling branded fan gear. With so much competition, Heritage Gear needed to find a way to dominate their corner of the market selling high end, team branded handbags.
When Heritage Gear first approached us, they sought to improve their online awareness, increase search visibility, and leads to increase overall revenue.
Our research revealed the size of the challenge, including:
- Less than 200 visitors per month to the site.
- Limited Link landscape – with very little representation on other sites.
- There was no visibility for their marquee keywords such as “Custom Leather Bag” or “Dallas Cowboys Tote Bag.”
In other words, they were not reaching a significant portion of their potential client base. Additionally, they had minimal keywords ranking on the top 5 pages of google, but only a handful of them had any search volume. Essentially, we were starting from scratch..
THE STRATEGY
Firestarter developed a strategy geared towards targeting better keywords, driving traffic to the website, and generating leads.
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KEYWORD TARGETING
There was minimal keyword targeting on the Heritage Gear site, so Firestarter SEO created an in depth Keyword Map and began implementing those keywords throughout core areas of the site.
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Link Building
With only 30 Referring Domains to speak of in 2022, Firestarter SEO had to prioritize getting them listed on as many industry relevant sites as possible. So we undertook an aggressive link building campaign consisting of directories and guest posts.
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Content Optimization
Firestarter SEO immediately began optimizing the existing content on the Heritage Gear Site. However, a number of pages significantly lacked content. In order to pursue an effective SEO campaign, Firestarter began creating content where need to maximize the strategy.
THE RESULTS
Our strategy generated results that changed the course of Heritage Gear’s business – with massive increases in every key metric.
40 FIRST PAGE RANKINGS
Heritage Gear has seen their online presence skyrocket with major movement in Google rankings. They have 40 1st page keywords, including #1 rankings for terms like “University Gear Shop” and “NFL Tote Bags”.
TRAFFIC INCREASED 700%
Heritage Gear is consistently getting over 2,000 relevant, in-market visitors per month.
87 ORDERS IN 1 MONTH
Sales had a major jump, resulting in 87 orders in one month. Ultimately, Heritage Gear saw their sales triple in 3 months time.
