How SEO Increased Leads For Kiki Catamaran by 25 per month
Kiki Catamaran, a new inflatable boat dealer in Colorado and Alaska, was starting from scratch with fewer than 200 monthly site visitors and no visibility for their key search terms. Firestarter SEO implemented a strategy of targeted keyword mapping, aggressive link-building, and content creation, securing 24 first-page rankings, a 600% increase in traffic, and doubling their sales within three months.
ABOUT KIKICATAMARAN
Kiki Catamaran is a business that specializes in selling Takacat inflatable boats in Colorado and Alaska.
Their clients are outdoors adventurers looking to get out on the water in a small yet highly reliable inflatable boat perfect for exploring rivers, bays, and lakes. With many companies to choose from, these adventurers need a company that provides quality service, reasonable pricing, timely delivery, and responsive communication. Kiki Catamaran fits the bill, and reached out to Firestarter SEO to establish an online presence for keywords like “inflatable river boats.” With our help, they drastically increased their online presence and generated an astounding number of leads.
THE CHALLENGE
River Boats and Catamarans are very popular across Colorado and Alaska, allowing their users to explore the endless nature these two states have to offer. As a result, there are multiple business providing the same types of products, saturating the market. As a relatively new business (founded in 2020), Kiki Catamaran has built their business by standing out amongst the pack as the most reliable and affordable business offering high quality products to their clients.
When Kiki first approached us, they sought to improve their online awareness, increase search visibility, and leads to increase overall revenue. As a new business, this was to be no easy task.
Our research revealed the size of the challenge, including:
- Less than 200 visitors per month to the site.
- Limited Link landscape – with very little representation on other sites.
- There was no visibility for their marquee keywords such as “Takacat Boat Sales” & “Takacat Dealer”.
In other words, they were not reaching a significant portion of their potential client base. Additionally, they had minimal keywords ranking on the top 5 pages of google, but only a handful of them had any search volume. Essentially, we were starting from scratch.
THE STRATEGY
Firestarter developed a strategy geared towards targeting better keywords, driving traffic to the website, and generating leads.
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KEYWORD TARGETING
There was almost no strategic keyword targeting on the Kiki site, so Firestarter SEO created a Keyword Map and began implementing those keywords throughout core areas of the site.
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Link Building
With only 20 Referring Domains to speak of in 2020, Firestarter SEO had to prioritize getting them listed on as many relevant sites as possible. So we undertook a link building campaign consisting of directories and guest posts.
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Content Creation
Firestarter SEO immediately began creating blogs for Kiki. This established consistent updates and additions to their website. In addition, we created high-quality digital assets like infographics in order to better differentiate them from the rest of the competition.
THE RESULTS
Our strategy generated results that changed the course of Kiki Catamaran’s business – with massive increases in every key metric.
24 FIRST PAGE RANKINGS
Kiki Catamarans has seen their online presence skyrocket with major movement in net rankings. They have 24 1st page keywords, including #1 rankings for terms like “Takacat Dealer” and “Inflatable Boat Dealer”.
TRAFFIC INCREASED 600%
Kiki Catamaran is consistently getting over 1,200 relevant, in-market visitors per month.
25 LEADS IN 1 MONTH
Leads had a major jump, resulting in 25 form completions in one month. Ultimately, Kiki Catamarans saw their sales double in 3 months time.
