Inbound marketing is something you may have heard when looking to increase your marketing efforts. We have all run through the tedium of cold calling and knocking on doors. The hustle, if you will. Inbound marketing is efforts centered around driving leads to your website and having them reach out to you instead of the other way around. Inbound marketing can be one of the best tools for your business in many forms. There is much less work required for an inbound lead, these leads are typically pre-qualified, and should convert at a much better rate than cold calling or similar tactics. In any inbound marketing campaign, it is important to have a comprehensive strategy built out with a focus on the results you are looking for. SEO is a form of inbound marketing and many of the other services we offer apart from our core offering falls into the category of inbound marketing as well.
Inbound Leads are Much Less Work
When you are cold calling or door knocking you never know what you are going to run into. They may already have a provider who offers your services, they may not be looking to spend anymore money, or they may just shut you down from the start. Employing inbound marketing tactics allows you to pre-qualify the leads coming by using intentional keywords designed to convert into business for your website. In using our own website as an example, our inbound marketing tactics are centered around keywords like:
We can add longer tail versions of those keywords in the form of “Denver SEO Company”, “Local SEO Packages” and others which apply to our service offerings. We focus our efforts on keywords like this since they are exactly what we do. Someone who performs those searches is looking to hire a company to help with their SEO, and that intention is clear from the start. The same rings true for any industry, whether you are designing products or cutting peoples grass, people are looking for you and what you provide. Inbound marketing makes sure they find you.
Higher Conversion Rates
We know conversion rates for cold calling and other outbound marketing tactics can be atrociously low and you start to wonder if your time is even productive. Positioning yourself to show up when someone performs a search with your services included can heavily improve your conversion rates. This is due to the pre-qualification above and general trust placed in Google to send them to where they need to be. We consistently hear our leads say “you were on the first page of Google, so you must be doing something right.” This may be a little more true for an SEO company, but you’d be surprised how much trust is instilled in a company by simply positioning themselves on the first page of Google.
More Online Visibility
Inbound marketing can help increase your brand’s presence, tap into new service areas and services, and allows you to remain at the top of people’s mind with limited effort. Once you have poured some time into these marketing tactics, keeping the effort up becomes much more simple. There is quite a bit of work to be done initially, but a well run campaign can work for you with little time devoted. Inbound marketing, when executed properly, can be like a golden ticket for your business.
Contact Firestarter SEO today to learn more about creating a comprehensive inbound marketing strategy that can go to work for you around the clock.