How Conquering CHD Generated $500,000
HOW FIRESTARTER'S SEO AND GOOGLE ADS STRATEGY BOOSTED RANKINGS, TRAFFIC, AND DONATIONS FOR Conquering CHD
What Stands Out
166%
Increase in Organic Traffic
30+%
1st Page SEO Rankings
1000+
Goal Completions
About Conquering CHD
Conquering CHD is an established non-profit based in Wisconsin raising awareness for and supporting families with children suffering from Congenital Heart Disease.
As a well known organization, their mission is to make the lives of families easier by delivering support and raising awareness around congenital heart disease (CHD). Their benefactors are families and children across the US who need help finding treatment for CHD. In a non-profit industry dominated by major players such as the American Heart Association, online visibility is paramount to their success. With our help, they drastically increased their online presence and generated over $500,000 with Google Ads and SEO.
Industry
– Non-profit
– Healthcare
Services
– CHD Awareness
– CHD Support
Organization Size
– Medium
Location
– Wisconsin
– Nationwide
Other Stats
10 Years in Business
The CHALLENGE
When Conquering CHD first approached us, they had not pursued any forms of digital marketing other than email blasts. Their online visibility was crucial to raising awareness surrounding CHD, and they needed to find a provider to help them reach their goals.
Our research revealed the size of the challenge, including:
- Relatively low site traffic per month.
- Zero first page visibility for some marquee keywords such as “CHD Awareness” & “CHD Support.”
In other words, they were not reaching a significant portion of their potential donation base. A new strategy was absolutely necessary.
THE STRATEGY
Firestarter developed a strategy geared towards targeting better intentional keywords, increasing traffic to the website, & ultimately generating donations.
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Keyword Targeting
Conquering CHD’s site was targeting many keywords that had very low search volume or were too generic to produce results. After identifying their core keywords for each service, we implemented specific keyword targeting throughout the site.
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Link Building
Firestarter pursued an agressive national link-building strategy for Conquering CHD in order to boost rankings. Over time, Firestarter helped increase Referring Domains from 38 to 200
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Content Optimization
An additional layer of our strategy was to pursue an in-depth optimization on core pages throughout the site. This included analyzing items like word count, headings, and keyword use frequency. This played a massive role in boosting up conversions by creating SEO rich content that Google was able to use to get a better understanding of what they wanted to rank for.
THE RESULTS
Our strategy generated massive increases in every key metric.
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INCREASE IN RANKINGS
Conquering CHD attained major visibility, with 30+ keywords ranking on the 1st page. This includes “CHD Awareness” “CHD Support” & “Linux + CHD Non Profit.”
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166% INCREASE IN MONTHLY ORGANIC TRAFFIC
Monthly traffic increased to 1,200 organic visits per month from 450.
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1000+ Conversions
Conquering CHD has received more than 1000 conversions as a result of their robust SEO and Ads campaigns.
