How SEO Generated 400 leads
HOW FIRESTARTER'S SEO STRATEGY BOOSTED RANKINGS, TRAFFIC, AND LEADS FOR INTEGRATED HEALTH SYSTEMS.
ABOUT INTEGRATED HEALTH SYSTEMS
Integrated Health Systems is a well known functional medicine clinic located in Englewood, Colorado.
As an established brand in the local healthcare community, their mission is to help their clients treat the underlying causes of most of their issues. Their clients are typically people who have long term illnesses and are frustrated with the lack of success using traditional western treatments. With multiple other clinics in the area, online visibility is paramount to their success — as it is for most clinics and healthcare providers. With our help, they drastically increased their online presence and generated an incredible boost to their traffic.
THE CHALLENGE
When Integrated Health first approached us, they had had little prior success with SEO providers. Their online visibility was crucial to their business growth, and they needed an SEO partner rooted in Denver to deliver a strong campaign that would reach their goals.
Our research revealed the size of the challenge, including:
- 400 organic visits per month on average.
- There was zero first page visibility for some marquee keywords such as “Functional Medicine Denver” & “Chiropractic Neurologist Denver.”
In other words, they were not reaching their potential client base. A new strategy was absolutely necessary — starting with the basics of ranking a small local business.
THE STRATEGY
Firestarter developed a local search optimization strategy geared towards targeting better keywords, driving traffic to the website, & generating high quality leads
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KEYWORD TARGETING
Integrated Health’s site was targeting very few keywords. Of these keywords, the vast majority did not have search volume or had very little. After identifying core strategic keywords for their core services, we implemented effective keyword targeting throughout the site.
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Link Building
Firestarter leveraged a linkbuilding campaign with a heavy emphasis on building local links in order to boost traffic. Over time, Firestarter helped increase Referring Domains from 15 to 110.
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Content Optimization
An additional layer of our strategy was to implement in-depth optimization on core pages throughout the site. This included analyzing items like word count, number of headings used, and keyword use frequency. This played a massive role in boosting up conversions.
THE RESULTS
Our strategy generated massive increases in every key metric.
INCREASE IN RANKINGS
Integrated Health boasted major visibility, with 12 keywords ranking on the 1st page. This includes “Functional Medicine Denver,” “Hormone Imbalance Treatment Denver,” & “Integrative Medicine Denver.”
150% INCREASE IN MONTHLY ORGANIC TRAFFIC
Monthly traffic increased to over 2,000 organic visits per month.
181 ORGANIC CONVERSIONS
Integrated Health Systems has received 400 quality organic leads.
Integrated Health is not the only Denver-area practice we have grown through search — see how a physical therapy practice generated 148 organic calls, and what a Denver-area med spa achieved with the same approach.
