firestarter

How SEO Increased Leads For JDI Windows by 700%

Outdoor Kitchen

1,573

Total Leads

71%

increase in website visits

535

in Net Ranking Growth

About

OMNI SPRINKLER

Omni Sprinkler is a local company in Denver that has offered landscaping, design, and sprinkler services for over 30 years. 

Their clients are homeowners & business owners in need of landscaping services around the Denver Metro area. The market is saturated with similar companies, and homeowners need a company that provides quality service, reasonable pricing, timely delivery, and responsive communication. Omni Sprinkler fits the bill, but simply needed the market to know they existed. Omni reached out to Firestarter SEO to establish an online presence for keywords like “Denver Sprinkler & Landscaping”. With our help, they have established themselves as an extremely competitive player in an even more competitive market.

INDUSTRY

Home Services
– Landscaping
– Irrigation

Company Size

Small Business
– <50 Employees

Location

Denver, CO

Services

– Sprinkler Installation
– Sprinkler Repair
– Landscaping Design
– Outdoor Kitchens
– Lawn Care

Other Stats

120+ years of collective experience
4.4 stars on Google
10,000+ Customers Served

THE CHALLENGE

Denver landscaping is a very competitive industry. There is a low barrier to entry, so customers experience a broad range of skillsets, and even wider range of quality. An added challenge is that it is increasingly seen as commoditized, making it difficult to differentiate. Despite these factors, Omni Landscape & Sprinkler has built the business by becoming synonymous with quality products while being price competitive.

When Omni Sprinkler first approached us, they sought to improve their brand awareness, increase search visibility, and leads to increase overall revenue by at least 15%.

Our research revealed the size of the challenge, including:

  • About 300 organic visitors per month to the site
  • Nearly 40% of their traffic was Direct traffic, representing people who already knew about them.
  • The was no visibility for their marquee keywords such as “Denver Sprinkler & Landscaping”, & “Sprinkler Repair Littleton”. The majority of keywords on the 1st page were branded.

In other words, they were not reaching a significant portion of their potential client base.

Denver Landscaping

THE STRATEGY

Firestarter developed a strategy geared towards improving visiblity, driving traffic to the website, and generating leads.
01

Keyword Targeting

Firestarter SEO created a strategic Keyword Map to help target the correct keywords, and began implementing those keywords throughout important areas of the site.

02

Link Building

With only 72 Referring Domains, Firestarter SEO had to prioritize getting them listed on as many relevant sites as possible. So we initiated a link building campaign consisting of directories and guest posts.

03

Content Creation

Firestarter SEO immediately began creating blogs for Omni Sprinkler. This generated regular updates and additions to their website. It also expanded the size of their site, providing Google with more content to crawl and index.

SEO Improvements

THE RESULTS

Our strategy generated results that transformed Omni Landscape & Sprinklers’ business – with massive increases in every key metric.
01

15 FIRST PAGE RANKINGS

Omni’s rankings and visibility has vaulted up with a +535 movement in net rankings. They have 15 1st page keywords, including Top-3 rankings for terms like “Sprinkler Repair Highlands Ranch”, “Denver Sprinkler & Landscaping”, and “Sprinkler Repair Littleton”.

02

TRAFFIC INCREASED 71%

Omni is consistently getting over 500 new, relevant, in-market visitors/month, with a few peak-season months at 1,000 visitors/month.

03

1,573 ORGANIC LEADS GENERATED

We have generated 1,573 leads for Omni in one year. They are averaging 131 leads per month, with 1,073 form fillouts and 500 organic calls. This doesn’t include 1,907 Google Business calls.

04

$1.18M INCREASE IN ANNUAL REVENUE

Without breaching commercial sensitivities, Omni’s revenue has increased by over $1.18 Million per year, and they are still growing as a client today.

Get In Touch

Whether you’re looking to grow your business or simply have a question, we’d love to talk.