HOW ELEVATE IT TRIPLED QUALIFIED MONTHLY LEADS
As a newer IT support company in a highly competitive market, Elevate IT struggled to rank for main keywords and convert traffic. Firestarter SEO launched a comprehensive strategy focusing on keyword mapping and link-building, yielding a 300% boost in qualified leads and a $182,000 revenue increase.
ABOUT ELEVATE IT
Elevate IT is a newer IT support company that has served the Denver Metro area for the past few years..
Serving businesses generating between $1 million to $50 million annually, Elevate was needing help to establish an online presence. With our help, they have established themselves all over the first page of Google for keywords like “IT Support Denver” and “Outsourced IT Support Denver” which is helping them grow here in Denver and around the country.
THE CHALLENGE
IT and Managed Services is a very competitive industry with many national competitors playing on the local level, and it can seem daunting to set yourself above national brands. Even though Elevate is a newer company their executive team has an infinite number of years of experience and knows what it takes to help their clients be successful.
Their biggest challenge was in getting more awareness, visibility, and leads.
- They weren’t showing up for their main keywords such as “Outsourced IT Support Denver” & “Denver IT Support”.
- They were receiving 900 visitors per month – It was a healthy amount of traffic but they weren’t getting any leads from the traffic
In other words, they were ranking for the wrong keywords and getting the wrong traffic to their site that wasn’t converting.
THE STRATEGY
Starting from scratch, Firestarter SEO developed a strategy geared towards driving the right traffic to the website and generating leads.
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23 1ST PAGE RANKINGS
There was very little keyword targeting on the site, so Firestarter SEO created a strategic Keyword Map and began implementing those keywords throughout key areas of the site.
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Link Building
With only 75 Referring Domains to speak of in 2020, Firestarter SEO had to prioritize getting them listed on as many relevant sites as possible. So we undertook a link building campaign consisting of directories and guest posts.
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WEBSITE REDESIGN
With Google making it a priority to have a mobile friendly and fast website, Elevate was missing an opportunity. 6 months into their SEO campaign, there was some rankings increase but it was only scratching the surface of what a new, mobile friendly and fast website would bring.
THE RESULTS
Our strategy generated results that has given the much needed qualified leads that Elevate was needing!
23 1ST PAGE RANKINGS
Since the start of the campaign, Elevate has skyrocketed in the rankings – accumulating +960 movement in net rankings. They have 23 1st page keywords, including #1 rankings for terms like “Outsourced IT Support Denver” and “Cloud Security Denver”.
30% INCREASE IN TRAFFIC
Traffic has increased by 30%. but all of their traffic is now the right traffic.
15 QUALIFIED LEADS PER MONTH
Their leads are up 300% and their sales team has all they can handle. They have to consistently hire new people to scale their growing business.
$182,000 INCREASE IN ANNUAL REVENUE
Elevate has experienced major growth and is seeing around a 1,000% ROI from their website.
