How Diamond T Services INCREASED Their Organic Traffic by 385%
Diamond T Services, an oilfield equipment rental and construction company in Golden, Colorado, had fewer than 300 monthly visitors and no first-page visibility in a market dominated by large national competitors. Firestarter SEO implemented a strategy of targeted keyword mapping, link-building, and consistent content creation, achieving 41 first-page rankings, a 385% increase in organic traffic, and a $1.9 million increase in annual revenue.
ABOUT Diamond T Services
Diamond T Services is a leading provider of equipment rentals and construction services to the oil and gas, utility, and infrastructure industries based in Golden, Colorado.
Their clients are oilfield and utility construction companies in need of specialized equipment in Texas, Wyoming, and Colorado. With so many options to choose from, buyers look for quality products, fast turnaround, and competitive pricing — which is how Diamond T has built the business. They reached out to Firestarter SEO to establish an online presence for keywords like “Oilfield Equipment Rentals”. With our help, they have become an extremely competitive player in a crowded market.
THE CHALLENGE
Oilfield services and equipment rentals is a very competitive B2B services industry. It is also very congested with many big name, national competitors like Halliburton and United Rentals, playing locally. An added challenge is that it is increasingly seen as commoditized, making it difficult to differentiate. Despite these factors, Diamond T Services has built the business by becoming synonymous with quality products and fast turnaround times whilst remaining price competitive.
When Diamond T Services first approached us, they sought to get on to the first page for 3 specific keywords to improve their brand awareness, increase search visibility, and leads to increase overall revenue by at least 10%.
Our research revealed the size of the challenge, including:
- Less than 300 visitors per month to the site
- 1/3 of their traffic was Direct traffic, representing people who already knew about them.
- There was no visibility for their marquee keywords such as “Utility Construction” & “Oilfield Equipment Rentals”.
In other words, they were not reaching a significant portion of their potential client base. Our guide walks through how to build a B2B SEO strategy.
THE STRATEGY
Starting from scratch, Firestarter, Denver’s leading SEO agency, developed a strategy geared towards improving online visibility, driving organic traffic to the website, and generating leads.
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KEYWORD TARGETING
There was very little keyword targeting on the site, so Firestarter SEO created a strategic Keyword Map and began implementing those keywords throughout key areas of the site.
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Link Building
With less than 40 Referring Domains to speak of when we first began the campaign in 2019, Firestarter SEO had to prioritize getting them listed on as many relevant sites as possible. So we undertook a link building campaign consisting of directories and guest posts.
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Content Creation
Firestarter SEO immediately began creating blogs for Diamond T Services. This established consistent updates and additions to their website. This was considered to be crucial to their campaign in order to remain competitive with the bigger companies in their industry — the long game that an organic search program is built on.
THE RESULTS
Our strategy generated results that changed the course of Diamond T Services’ business – with massive increases in every key metric.
41 FIRST PAGE RANKINGS
When Diamond T first approached us they had 37 2nd-5th page results. Now, they enjoy 41 1st page results and 9 second page results.
TRAFFIC INCREASED 385%
Diamond T Services is consistently getting over 600 relevant, in-market visitors per month.
LEADS INCREASED BY 42%
We have generated over 400 leads for Diamond T Services.
$1.9M INCREASE IN ANNUAL REVENUE
Without breaching commercial sensitivities, Diamond T Services has generated $1.9 Million per year, and they are still a client to this day.
The same B2B playbook has worked elsewhere — see how an aerospace manufacturer won 17 first page keywords in six months, and how an IT provider in the Denver metro grew its qualified leads.
