Checkers and Rally's

How Checkers & Rally's Increased Leads by 5,423% per quarter

Checkers Restaurant

1ST

page visibility

1,259%

increase in ad clicks

5,423%

increase in conversions

About

CHECKERS & RALLY’S

Checkers & Rally’s are well-known restaurant chains focusing on providing quality burgers to consumers throughout the United States.

Based out of Tampa, the Checkers & Rally’s franchises have spread to 25 states throughout the US. Their clients are people who want a higher-quality alternative to fast food chains like McDonalds. With so many options to choose from, these people need a meal that provides quality food, reasonable pricing, and timely delivery. In terms of Franchise ownership, Checkers & Rally’s offers award-winning franchise opportunities and a proven track record of success. They reached out to Firestarter SEO to establish an online presence for keywords like “Burger Franchise Opportunities”. With our help, they drastically increased their online presence and generated an astounding number of leads.

INDUSTRY

Restaurant Franchise
– Burgers
– Fast Food

Company Size

Enterprise Restaurant
– 5,000-10,000 Employees

Location

HQ: Tampa, FL
– Nearly 900 Locations

Services

– Restaurant
– Hospitality
– Burgers

Other Stats

$521M Estimated Annual Revenue
37 years in business
878 Locations

THE CHALLENGE

When Checkers & Rally’s approached us, they knew they had a quality product, but their goals for expansion and selling franchises were nowhere near being acheived. With the restaurant world being such a saturated market, they were desperate to find a strategy to help them boost the number of leads for franchise ownership and accelerate their growth. 

Our research revealed the size of the challenge, including:

  • Less than 489 clicks per month to the franchise site.
  • 16 page views per day.
  • Only 13 conversions in the 1st Quarter of 2015.

In other words, they had a quality product, but potential franchise owners had no idea about the opportunity. A new strategy was absolutely necessary.

Double Cheesburger
Rallys Restaurant

THE STRATEGY

Firestarter developed a strategy geared towards targeting better keywords, driving traffic to the website, and generating conversions
01

Keyword Targeting

The Checkers & Rally’s Franchise ad strategy had a glaring omission: there was a minimal amount of keyword targeting, and a lack of strategy behind existing keywords. After identifying core strategic keywords, we organized the campaign into strategic ad groups, filled with keywords that had clear intent and were likely to convert into leads.

02

Ad Optimization

Firestarter leveraged our extensive experience to refine the ad copy from something generic and lackluster into compelling ads that enticed potential franchise owners to convert and contact the organization.

03

Strategic Bid Strategy

A major component of our strategy was to build out bids in a way that maximized conversion without overpaying for placement on certain terms. This strategy allowed Checkers & Rally’s to get the most “Bang for the Buck” and maximized the number of clicks and conversions for the campaign.

SEO Improvements

THE RESULTS

Our strategy generated results that significantly accelerated the Franchise’s business – with massive increases in every key metric.
01

1ST PAGE VISIBILITY

After optimizing titles on the site and improving their SEO, Checkers & Rally’s ranked on the first page for terms like “Burger Franchise Opportunity” and “Burger Franchising.”

02

1,259% INCREASE IN AD CLICKS

Clicks and traffic increased from 1,469 per quarter to 19,958 at the time of writing this case study. That meant over 18,000 more people per quarter visited the website.

03

5,423% INCREASE IN CONVERSIONS

These increased from 13 conversions in the first quarter to 718 in the most recent quarter.

Get In Touch

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