HOW A LOCAL PHOTOGRAPHY BUSINESS ATTAINED 15 1st PAGE RANKINGS
This local photography business in Denver, CO was able to massively increase their leads
What Stands Out
237+
Increase in rankings
17%
Increase in organic traffic month over month
30Leads
Per month on average
About Local Photographer*
This local photography business in Denver, CO was able to attain 15 1st page rankings and grow their traffic 17% month over month.
This company is a well known photography business located in the Denver metro area that specializes in headshots and professional photography. The company itself found initial success through word of mouth and firmly established themselves in the area. However, when they first approached us, in spite of consistent efforts to improve, their website was not receiving any phone call and traffic was stagnant.
*This company has asked Firestarter SEO not to include their business name*
Industry
Photography
Services
– Professional Headshots
– Corporate Photography
– Dating Headshots
Company Size
Small Business
– <50 Employees
Location
– Denver
– Littleton
– Highlands Ranch
– Centennial
Other Stats
5 stars on Google
The CHALLENGE
Having never pursued SEO prior to Firestarter their online visibility was extremely limited. In fact, they had zero first page rankings for any relevant keywords. They were invisible for terms like “professional headshots Denver”, “Littleton headshots”, and “dating headshots Denver”. This represented thousands of missed opportunities to drive searchers to their website.
THE STRATEGY
Using our proven methods to understand the market and to find where opportunities existed we were able to put together an approach unique to their industry in order to accomplish their digital marketing goals. Ultimately this allowed us to attain numerous first page results and massively expand their organic traffic.
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Keyword Targeting
With such a high volume of traffic that was currently being missed due to a lack of targeting, Firestarter identified target keywords for each core page of their website. This accounted for over 2,500 searches per month.
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LINK BUILDING
A major aspect of their campaign came down to local linkbuilding. By focusing the majority of their link building on citations and directories, Firestarter was able to help them massively expand their local presence online.
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Optimization
The first step of the campaign was to clean up the numerous technical errors they had on their site. With a number of 404 errors, duplicate titles, etc, it was clear that their poor optimization was having a negative impact on their overall rankings.
THE RESULTS
Our strategy generated results that has given the much needed qualified leads that this photography business was needing!
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+237 Increase In Rankings
This includes first page rankings for marquee keywords such as “professional headshots Denver” and “Denver dating headshots.”
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17% Increase in Traffic Month Over Month
The company attained a massive increase in overall organic site traffic. Literally thousands of additional visits to the website.
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30 Leads/mo Average
With such a huge increase in monthly leads, the company began being able to scale their business into Denver’s premier headshot photography business.
