How SEO Increased Leads For Omni Sprinkler by 700%
Omni Sprinkler, a Denver landscaping and sprinkler company with over 30 years in business, lacked visibility for their key search terms despite having a solid reputation in a highly competitive market. Firestarter SEO implemented a strategy of targeted keyword mapping, link-building, and consistent content creation, generating 1,573 organic leads in one year and a $1.18 million increase in annual revenue.
ABOUT OMNI SPRINKLER
Omni Sprinkler is a local company in Denver that has offered landscaping, design, and sprinkler services for over 30 years.
Their clients are homeowners & business owners in need of landscaping services around the Denver Metro area. The market is saturated with similar companies, and homeowners need a company that provides quality service, reasonable pricing, timely delivery, and responsive communication. Omni Sprinkler fits the bill, but simply needed the market to know they existed. Omni reached out to Firestarter, a Denver SEO company, to establish an online presence for keywords like “Denver Sprinkler & Landscaping.”. With our help, they have established themselves as an extremely competitive player in an even more competitive market.
THE CHALLENGE
Denver landscaping is a very competitive industry. There is a low barrier to entry, so customers experience a broad range of skillsets, and even wider range of quality. An added challenge is that it is increasingly seen as commoditized, making it difficult to differentiate. Despite these factors, Omni Landscape & Sprinkler has built the business by becoming synonymous with quality products while being price competitive..
When Omni Sprinkler first approached us, they sought to improve their brand awareness, increase search visibility, and leads to increase overall revenue by at least 15%.
Our research revealed the size of the challenge, including:
- About 300 organic visitors per month to the site.
- Nearly 40% of their traffic was Direct traffic, representing people who already knew about them.
- The was no visibility for their marquee keywords such as “Denver Sprinkler & Landscaping”, & “Sprinkler Repair Littleton”. The majority of keywords on the 1st page were branded.
In other words, they were not reaching a significant portion of their potential client base.
THE STRATEGY
Firestarter developed a strategy geared towards improving visiblity, driving traffic to the website, and generating leads.
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KEYWORD TARGETING
Firestarter SEO created a strategic Keyword Map to help target the correct keywords, and began implementing those keywords throughout important areas of the site.
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Link Building
With only 72 Referring Domains, Firestarter SEO had to prioritize getting them listed on as many relevant sites as possible. So we initiated a link building campaign consisting of directories and guest posts.
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Content Creation
Firestarter SEO immediately began creating blogs for Omni Sprinkler. This generated regular updates and additions to their website. It also expanded the size of their site, providing Google with more content to crawl and index.
THE RESULTS
Our strategy generated results that transformed Omni Landscape & Sprinklers’ business – with massive increases in every key metric.
15 FIRST PAGE RANKINGS
Omni’s rankings and visibility has vaulted up with a +535 movement in net rankings. They have 15 1st page keywords, including Top-3 rankings for terms like “Sprinkler Repair Highlands Ranch”, “Denver Sprinkler & Landscaping”, and “Sprinkler Repair Littleton”.
TRAFFIC INCREASED 71%
Omni is consistently getting over 500 new, relevant, in-market visitors/month, with a few peak-season months at 1,000 visitors/month.
1,573 ORGANIC LEADS GENERATED
We have generated 1,573 leads for Omni in one year. They are averaging 131 leads per month, with 1,073 form fillouts and 500 organic calls. This doesn’t include 1,907 Google Business calls.
$1.18M INCREASE IN ANNUAL REVENUE
Without breaching commercial sensitivities, Omni’s revenue has increased by over $1.18 Million per year, and they are still growing as a client today.
