How SEO Increased Leads For JDI Windows by 700%
How Firestarter SEO's strategy increased rankings and traffic to increase JDI Window's leads dramatically.
What Stands Out
7x
more monthly leads
1,097%
increase in website visits
+4,591
in Net Ranking Growth
About JDI WINDOWS
JDI Windows is a local company in Denver that has offered window sales, design, and installation services for over 20 years.
Their clients are homeowners in need of window replacement or installation around the Denver Metro area and throughout Colorado. With so many options to choose from, these homeowners need a company that provides quality service, reasonable pricing, timely delivery, and responsive communication. JDI Windows fits the bill, and reached out to Firestarter SEO to establish an online presence for keywords like “Window Installation Company”. With our help, they have established themselves as a quality option, and an extremely competitive player in a more competitive market.
Industry
Home Services
– Window Installation
– Window Replacement
Services
– Window Installation
– Window Replacement
– Vinyl Windows
– Amerimax
Company Size
Small Business
– <50 Employees
Location
Denver, CO
Other Stats
50+ years of collective experience
4.9 stars on Google
2021 Best Business by ThreeBest
The CHALLENGE
Window replacement and installation is a very competitive industry. It is also very congested with many national competitors playing locally. An added challenge is that it is increasingly seen as commoditized, making it difficult to differentiate. Despite these factors, JDI has built the business by becoming synonymous with quality products whilst being price competitive.
When JDI Windows first approached us, they sought to improve their brand awareness, increase search visibility, and leads to increase overall revenue by at least 10%.
Our research revealed the size of the challenge, including:
- Less than 300 visitors per month to the site
- 1/3 of their traffic was Direct traffic, representing people who already knew about them.
- The was no visibility for their marquee keywords such as “Window Replacement Near Me” & “Window Installation Littleton”.
In other words, they were not reaching a significant portion of their potential client base.
THE STRATEGY
Starting from scratch, Firestarter developed a strategy geared towards improving visiblity, driving traffic to the website, and generating leads.
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Keyword Targeting
There was very little keyword targeting on the site, so Firestarter SEO created a strategic Keyword Map and began implementing those keywords throughout key areas of the site.
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Link Building
With only 20 Referring Domains to speak of in 2015, Firestarter SEO had to prioritize getting them listed on as many relevant sites as possible. So we undertook a link building campaign consisting of directories and guest posts.
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Content Creation
Firestarter SEO immediately began creating blogs for JDI Windows. This established consistent updates and additions to their website. In addition, we created high-quality digital assets like infographics in order to better differentiate JDI from the rest of the competition.
THE RESULTS
Our strategy generated results that changed the course of JDI Windows’ business – with massive increases in every key metric.
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47 FIRST PAGE RANKINGS
JDI Windows has skyrocketed with a +4,591 movement in net rankings. They have 47 1st page keywords, including #1 rankings for terms like “Window Installation” and “Window Company Near Me”.
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TRAFFIC INCREASED 1,097%
JDI Windows is consistently getting over 1,000 relevant, in-market visitors per month.
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LEADS INCREASED BY 700% TO 2,699
We have generated over 2,699 leads for JDI Windows. In 2022 they are averaging 82 leads per month.
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$1.9M INCREASE IN ANNUAL REVENUE
Without breaching commercial sensitivities, JDI Windows revenue has increase by over $1.9 Million per year, and they are still a client to this day.
