How SEO and Google Ads Got Colorado Painting 2,700 Leads In One Year

Colorado Commercial and Residential Painting is an established painting business based in Denver, Colorado. 

Colorado Painting’s clients are homeowners and commercial building owners in need of an interior or exterior painting refresh. In an extremely saturated market, these owners need a company that provides quality service, reasonable pricing, timely project completion, and responsive communication. Colorado Painting is exactly that, and reached out to Firestarter SEO to expand their online presence with via SEO and Google Ads keywords like “Commercial painting Denver” and “Denver painting company.” With our help, they drastically increased their online presence and generated an astounding number of leads.

The state of Colorado and the Denver Metro Area has experienced a massive population increase over the lat 20 years. As a result, there are more and more new homes and buildings going up. With more construction, more and more painting companies have sprung up, heavily saturating the market. As a long established business (founded 1983), Colorado Painting needed to ensure that their name as the most reliable and affordable painting company in Colorado remained intact.

When Colorado Painting first approached us, they had a strong online presence but sought to improve their position, increase search visibility, and leads to increase overall revenue. With steep competition, this was no easy task.

Our research revealed the size of the challenge, including:

• Majority of rankings at bottom of 1st page or on 2nd page.
• Limited Link landscape – with very little representation on other sites.
• Mostly 2nd page visibility for their marquee keywords such as “Denver painting company” & “Denver commercial painters”.

In other words, they were not reaching a significant portion of their potential client base. Additionally, the majority of their 1st page keywords had minimal search volume.