Colorado Painting Logo

How SEO and Google Ads Got Colorado Painting 2,700 Leads In One Year

Interior Painting

>2700

inbound form submissions in 1 year

35%

increase in website visits

>50

1st Page Rankings

About

ColoradoPainting

Colorado Commercial and Residential Painting is an established painting business based in Denver, Colorado. 

Colorado Painting’s clients are homeowners and commercial building owners in need of an interior or exterior painting refresh. In an extremely saturated market, these owners need a company that provides quality service, reasonable pricing, timely project completion, and responsive communication. Colorado Painting is exactly that, and reached out to Firestarter SEO to expand their online presence with via SEO and Google Ads keywords like “Commercial painting Denver” and “Denver painting company.” With our help, they drastically increased their online presence and generated an astounding number of leads.

INDUSTRY

Home Services

Company Size

Small Business
– <50 Employees

Location

– Colorado
– Denver Metro Area

Services

– Interior Painting
– Exterior Painting
– Commercial Painting

THE CHALLENGE

The state of Colorado and the Denver Metro Area has experienced a massive population increase over the lat 20 years. As a result, there are more and more new homes and buildings going up. With more construction, more and more painting companies have sprung up, heavily saturating the market. As a long established business (founded 1983), Colorado Painting needed to ensure that their name as the most reliable and affordable painting company in Colorado remained intact.

When Colorado Painting first approached us, they had a strong online presence but sought to improve their position, increase search visibility, and leads to increase overall revenue. With steep competition, this was no easy task.

Our research revealed the size of the challenge, including:

  • Majority of rankings at bottom of 1st page or on 2nd page.
  • Limited Link landscape – with very little representation on other sites.
  • Mostly 2nd page visibility for their marquee keywords such as “Denver painting company” & “Denver commercial painters”.

In other words, they were not reaching a significant portion of their potential client base. Additionally, the majority of their 1st page keywords had minimal search volume.

Couple painting their home
paint roller

THE STRATEGY

Firestarter developed a strategy geared towards targeting high search volume keywords, driving traffic to the website, and generating leads.
01

Keyword Targeting

There was almost no strategic keyword targeting on the Colorado Painting site, so Firestarter SEO created a Keyword Map and began implementing those keywords throughout core areas of their site.

02

Link Building

With 200 fewer Referring Domains compared to their number 1 competitor, Firestarter SEO had to prioritize getting them listed on as many industry relevant sites as possible. So we undertook a link building campaign consisting of directories and guest posts.

03

Google Ads

In order to expand on their SEO campaign, Firestarter also created a robust Google Ads campaign in order to create an additional lead gen source. In doing so, we were able to truly compound our digital marketing efforts.

paint brushes

THE RESULTS

Our SEO and Google Ads strategy generated results that dramatically changed the course of Colorado Painting’s business – with massive increases in every key metric.
01

>50 FIRST PAGE RANKINGS

Colorado Painting has seen their online presence skyrocket with major movement in net rankings. They have 24 1st page keywords, including #1 rankings for terms like “Commercial Painting Denver” and “Residential Painting Denver”.

02

TRAFFIC INCREASED 35%

Colorado Painting is consistently getting over 10,000 relevant, in-market visitors per month.

03

2,742 CONVERSIONS IN 1 YEAR

Leads had an incredible boost, resulting in 2,742 conversions over the course of 1 year. Ultimately, Colorado Painting found themselves at the top of the market once again for the first time in years.

Get In Touch

Whether you’re looking to grow your business or simply have a question, we’d love to talk.