When you started your business x amount of years ago, I am sure marketing it was not at the front of your mind. There are so many other tasks that go into running your own business. Marketing can often take a backseat to deliver for customers and clients alike. Often being able to find people that need your services while at the same time using the right language that gets them in your door or picking up the phone seems daunting. We will go over the most important reasons you should hire an SEO company not tomorrow, but today.
Focus On What You Do Best
It’s already been mentioned, you didn’t start your business with the hopes of having to market your business. If time is money, then you’re losing money doing the SEO all by yourself. Chances are you provide a great product or service. Whether it’s you doing it all alone or managing your own team, you probably don’t have the time to find/fix errors on your website, write content, and reach out to hundreds of websites for guest posting opportunities. Simply put, focus on what you do, running the business and let your SEO company get people in the door.
No matter what service or product you provide, brand awareness is everything. Unless you have thousands of dollars in your marketing budget for tv and radio ads it can be extremely difficult to have people know who you are. Brand awareness is what SEO is all about. SEO puts you in front of the eyes of people looking for you. You could have the best website out there but if it can’t be found, what is the point?
Leave SEO To The Experts
Reading this, you probably already have a baseline knowledge of SEO. You probably know enough to be dangerous and that is not always a good thing. Playing the guessing game when it comes to SEO can be a very expensive and time-consuming endeavor. Google’s algorithm is so advanced that even the best SEO company doesn’t know all the secrets. What a good SEO company does have, is experience. In most cases, they have had to learn the hard way with client attrition but learned from their mistakes and are able to use those experiences to help current clients. Partnering with an experienced SEO company will ensure that you are able to navigate everything from algorithm changes to penalties and of course, better rankings.
Return On Investment Is Everything
SEO is an investment, not a cost. The most beautiful thing about SEO is everything you do today will continue to pay dividends for the life of your website. All the link building and content production will continue to add to your trust with Google. There are a lot of ways for you to calculate your SEO return on investment, locally and nationally. Different industries’ customer acquisition costs can vary but you can count on your SEO delivering about 5 times better ROI than paid search and 10 times better than social media. SEO reigns supreme when it comes to ROI in your digital marketing strategy. With time being money in an industry that is evolving, hiring an SEO company could be the difference between thriving and feeling stuck, or even worse, shutting down.