HOW CRETEJACK WENT FROM ZERO LEADS TO 40 MONTHLY LEADS IN 6 MONTHS
CreteJack, an innovative concrete repair company, struggled to generate leads from their website despite having a few low-volume first-page rankings. Firestarter SEO implemented a targeted strategy focusing on high-intent keywords and robust local link-building, generating 167 qualified leads and over $80,000 in newly generated website revenue.
ABOUT Crete Jack
CreteJack provides an innovative solution to classic concrete issues like cracked driveways and sinking concrete porches.
They inject polyurethane foam to lift the concrete, providing a much more permanent solution to mudjacking, and a much cheaper alternative to completely re-pouring the concrete. As a small business, CreteJack had a limited budget but was looking to realize the immense potential this business had and turned to a Denver SEO company capable of delivering big results without breaking the bank.
THE CHALLENGE
At the beginning of the campaign, CreteJack was hardly receiving any leads from their website. Their goal was one lead per day. From a rankings standpoint, they had 13 first page rankings, but each keyword had fairly low search volume.
Their biggest challenge was in getting more leads.
- They weren’t showing up for their main keywords such as “Concrete Repair Denver”
We needed to identify keywords with high intent and a clear location and get them ranking for those keywords.
THE STRATEGY
Simply identifying keywords with high intent and a clear location (such as “Concrete Repair Denver”) quickly improved their rankings.
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KEYWORD TARGETING
There was very little keyword targeting on the site, so Firestarter SEO created a strategic Keyword Map and began implementing those keywords throughout key areas of the site.
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LINK BUILDING
We implemented was a local-focused link building strategy. When it comes to local SEO, directory links and other link building efforts can be extremely impactful. When CreteJack began with us, they had only 16 unique websites linking back to their site. We were able to double that over the first few months.
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FIXING CRITICAL SITE ERORRS
Since a budget-friendly campaign doesn’t provide enough resources to simply clean every crawl error at once, being strategic in our efforts was paramount.
THE RESULTS
Our strategy generated results that has given the much needed qualified leads that CreteJack was needing!
24 1ST PAGE RANKINGS
In the first 6 months of the campaign, CreteJack increased their first page rankings from 13 to 24.
125% INCREASE IN TRAFFIC
Organic traffic increased by 125%, so 125% more new visitors were coming to their website within the first 6 months
167 QUALIFIED LEADS IN 6 MONTHS
Since they were starting with virtually no leads from their website, 167 new leads in 6 months was a game changer for their business.
$80,000 INCREASE IN WEBSITE REVENUE
CreteJack was able to cash in on over $80,000 in website generated revenue that they didn’t have before.
