How SEO Increased Leads For Laguna Med Spa by 173% per month

22

1st Page Rankings

354%

increase in monthly organic traffic

173%

increase in monthly conversions

About

LAGUNA MED SPA

Laguna Med Spa is a growing medical spa located in Parker, Colorado.

As a premium brand, their mission is to help their clients look and feel like the best versions of themselves, infusing their lives with confidence. Their clients are people who want to look good and feel good, while experiencing top-of-the-line care. Med Spa’s are a fast-growing industry, so competition is fierce. After a failed attempt at SEO, Laguna Med Spa reached out to Firestarter SEO to establish an online presence for keywords like “Med Spa Parker”. With our help, they drastically increased their online presence and generated an incredible number of leads.

INDUSTRY

Health & Beauty

Company Size

Small Business
– <50 Employees

Location

Parker, CO

Services

– Facials
– Body Contouring
– Botox
– Fillers
– Microblading

Other Stats

4.8 Stars on Google
Decades of combined experience
Award-Winning Medical Spa

THE CHALLENGE

When Laguna Med Spa approached us, they had recently gone through an extremely negative experience with another SEO provider who ultimately did not keep their commitments. Their online visibility was suffering, and it was a crucial time for growth in their business.

Our research revealed the size of the challenge, including:

  • Only 33 conversions per month to the site.
  • 173 organic visits per month.
  • The was no first page visibility for their marquee keywords such as “Med Spa Parker” & “Aesthetician.”

In other words, they were not reaching a significant portion of their potential client base. A new strategy was absolutely necessary.

THE STRATEGY

Firestarter developed a strategy geared towards targeting better keywords, driving traffic to the website, & generating quality leads
01

Keyword Targeting

In spite of working with another SEO company, Laguna Med Spa’s site was targeting many keywords that did not have search volume. After identifying core strategic keywords for each service, we implemented this keyword targeting throughout the site.

02

Link Building

Firestarter leveraged a local link-building strategy for Laguna Med Spa in order to boost rankings. This relied on submission to aggregators and directories in order to boost NAP consistency and local listings. Over time, Firestarter helped increase Referring Domains from 24 to 144.

03

PPC

An additional layer of our strategy was to implement targeted Google Ads, especially focusing on keywords Laguna Med Spa ranked on the 1st page for. This played a massive role in boosting up conversions.

SEO Improvements

THE RESULTS

Our strategy generated massive increases in every key metric.
01

DOMINANT LOCAL RANKINGS

Laguna Med Spa boasted major local visibility, with 22 keywords ranking on the 1st page. This includes “Med Spa Parker,” “Med Spa Facial,” & “Aesthetician.”

02

354% INCREASE IN MONTHLY ORGANIC TRAFFIC

Monthly traffic increased from 173 per month to 786 per month.

03

173% INCREASE IN MONTHLY CONVERSIONS

These increased from under 33 per month to 90 per month.

Get In Touch

Whether you’re looking to grow your business or simply have a question, we’d love to talk.