How SEO Increased Leads For Laguna Med Spa by 173% per month
Laguna Med Spa, a growing medical spa in Parker, Colorado, came to Firestarter after a failed SEO experience left them with only 173 monthly organic visits and no first-page visibility for their key search terms. Firestarter SEO implemented a strategy of precise keyword targeting, local link-building, and targeted Google Ads, achieving 22 first-page rankings, a 354% increase in organic traffic, and a 173% increase in monthly conversions.
ABOUT LAGUNA MED SPA
Laguna Med Spa is a growing medical spa located in Parker, Colorado.
As a premium brand, their mission is to help their clients look and feel like the best versions of themselves, infusing their lives with confidence. Their clients are people who want to look good and feel good, while experiencing top-of-the-line care. Med Spa’s are a fast-growing industry, so competition is fierce. After a failed attempt at SEO, Laguna Med Spa reached out to Firestarter SEO to establish an online presence for keywords like “Med Spa Parker”. With our help, they drastically increased their online presence and generated an incredible number of leads via a fine tuned Med Spa SEO strategy that fires on all cylinders.
THE CHALLENGE
When Laguna Med Spa approached us, they had recently gone through an extremely negative experience with another SEO provider who ultimately did not keep their commitments. Their online visibility was suffering, and it was a crucial time for growth in their business.
Our research revealed the size of the challenge, including:
- Only 33 conversions per month to the site.
- 173 organic visits per month.
- The was no first page visibility for their marquee keywords such as “Med Spa Parker” & “Aesthetician.”
In other words, they were not reaching a significant portion of their potential client base. A new strategy was absolutely necessary.
THE STRATEGY
Firestarter developed a strategy geared towards targeting better keywords, driving traffic to the website, & generating quality leads
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KEYWORD TARGETING
In spite of working with another SEO company, Laguna Med Spa’s site was targeting many keywords that did not have search volume. After identifying core strategic keywords for each service, we implemented this keyword targeting throughout the site.
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Link Building
Firestarter leveraged a local link-building strategy for Laguna Med Spa in order to boost rankings. This relied on submission to aggregators and directories in order to boost NAP consistency and local listings. Over time, Firestarter helped increase Referring Domains from 24 to 144.
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PPC
An additional layer of our strategy was to implement targeted Google Ads, especially focusing on keywords Laguna Med Spa ranked on the 1st page for. This played a massive role in boosting up conversions..
THE RESULTS
Our strategy generated massive increases in every key metric.
DOMINANT LOCAL RANKINGS
Laguna Med Spa boasted major local visibility, with 22 keywords ranking on the 1st page. This includes “Med Spa Parker,” “Med Spa Facial,” & “Aesthetician.””
354% INCREASE IN MONTHLY ORGANIC TRAFFIC
Monthly traffic increased from 173 per month to 786 per month.
173% INCREASE IN MONTHLY CONVERSIONS
These increased from under 33 per month to 90 per month.
