Most medical spa clients fit into a similar demographic: many are younger to middle-aged women looking for simple procedures like derma filler. So, it must be easy to market services to this group, right? Not necessarily.
Knowing your clientele is only one piece of the puzzle, especially in a world that’s being increasingly dominated by digital communication. You need a plan to effectively reach new customers and build trust among existing ones.
Med spa SEO tactics will help you create one that drums up sales and puts your business on the map.
SEO, or search engine optimization, is a set of tactics aimed at helping websites rank well on search engine result pages (SERPs). Put simply, SEO techniques ensure a site has a good chance of ranking in the top results for a search inquiry.
That means when someone searches for something – say, “med spas near me” – your site will pop up near the top of the results they see.
It goes without saying that this real estate is a hot commodity. The higher a site ranks, the more hits it receives and leads it generates.
And given that more than 50% of website traffic comes from organic (non-sponsored) searches, ranking well could mean the difference between success and stagnation.
A strong med spa SEO campaign should focus on more than one area of optimization. SEO takes place on the stage and behind the scenes – it involves working on your site’s skeleton as well as the side it shows the world.
A large part of any SEO plan is keyword optimization. This entails adding keywords that searchers are using to find resources and sites like yours. Keywords signal to search engines, “Hey, I’m here, and I’m a great resource on X topic!”
As a result, learning how to choose keywords for SEO is key. You’ll want to boost your site’s visibility and relevance without bogging it down with too many words that don’t fit.
When searching for keywords to use to optimize your site, it helps to have a good feel for your target audience and competition.
Studying the people already interested in med spa services (their age, gender, and location) can help you determine the SEO tactics that will most effectively draw in clients. For instance, you might find that most prospective clients in your area live in a certain region or use specific social media platforms more than others.
Once you find out what your ideal potential customers are looking for, you can tailor your content to fit. You can also directly answer their questions and draw them into your site with specific keywords and phrases.
Your competitors are another great source of information. Check out what other med spas are doing right to find some inspiration. Look for words and phrases used often, and pay attention to how they shape their messaging.
Many keyword research tools are available to give quantifiable information on how certain terms perform in terms of volume, leads, etc. Options like Semrush can help you discover new and related keywords to consider adding to your site.
Content is a vital pillar of SEO. You might not realize it, but content creation is the lifeblood of a digital marketing strategy. Even though the main thing you want to sell is your med spa services, your content is the medium through which you can generate leads. It shows readers why they should consider your services, why they should trust you, and why they should return to you in the future.
Different types of content serve different goals. Examples of some types of content you might encounter include:
- Blog posts
- Original articles
- Social media posts
- How-to guides or FAQ pages
Content is arguably the best place to add SEO keywords to your site. Not only does content make it easy to organically discuss different topics, but it gives you a chance to create a voice for your brand. The overall results are a better connection with your customers and a stronger sense of authority.
Med spa SEO can benefit significantly from high-quality content. There’s no shortage of potential topics to write on, and you can provide customized answers to your customers’ questions. Content is also great for advertising products, pushing specific services, and connecting with your local community.
Backlinks are links to your med spa website from other web pages. These can come as a result of things like guest posting, where a website owner writes and publishes content on a guest site with links to their own. It might also happen naturally as other writers view your useful content and link to it as a resource.
The most important thing about backlinks is their ability to boost your credibility. Search engines like Google view sites with many backlinks as trustworthy and reputable sources – after all, hundreds of people wouldn’t link to a lackluster page.
So in terms of getting your original content and keyword research to pay off, backlinks are key. Authority will always be a barrier that threatens to hold smaller businesses back – to compete with the biggest players in the field, you have to show that you’re on their level. And strategic med spa SEO strategies can help you do just that.
While SEO research and implementation is something you can try to manage independently, the best results often come from experienced professionals. Plus, working with a med spa SEO agency frees you up to focus on areas of your business that need you most.
There are many benefits to working with a med spa SEO agency, including the following:
- Multi-Faceted Approaches: A full-service SEO team can target different areas of need for an effective strategy. From on-site details to web design and content creation, a med spa SEO company like Firestarter can help you easily manage everything.
- Expert Advice: If your SEO plan works, you’ll likely need to make some adjustments to launch it into the future. Likewise, even the best plans fall short of success sometimes. Working with an experienced team means you’ll have the advice you need to devise new plans for growth.
- Access to Resources: Tools that make SEO research and strategy possible can be expensive. Keyword research software, site metric trackers, and other resources can not only be costly but confusing. When you work with an established agency, you can gain access to industry-leading technology without having to fork over extra money.
- Problem-Solving: Hit an obstacle you don’t know how to overcome? Realized some parts of your plan aren’t possible? Leave it to your professional med spa SEO agency to handle the details.
Med spa SEO isn’t too different from SEO in other industries, but because the industry is competitive, you’ll need an iron-clad SEO strategy. You can trust Firestarter SEO to help you create a medical spa SEO plan that takes the cake.
For over 12 years, we’ve worked with our clients to create SEO campaigns that truly make a difference. We are proud to be an award-winning Denver SEO company with the experience and creativity your medical spa needs to stand out from the crowd.
To learn more about our med spa SEO services and how they can help you, start a conversation today.