What Are The Components Of SEO?

Squarespace and SEO

At Firestarter SEO we primarily follow what we believe to be the three core elements of SEO: Content, Link Building (off-site optimization), and Technical SEO (on-site optimization.) The three of these SEO aspects when put together ensure that our clients receive the best possible return on investment and ultimately long-term growth and success for their businesses. Be sure to read on to learn more about each of these pieces of the SEO pie to learn more about how they impact the process.


For many years content was considered to be “king” in the SEO world. Over time its value has diminished slightly as more has become known regarding the importance of link building and search engines such as Google changing their algorithms. Regardless, content still plays a major role. Content, as a whole, refers to anything currently living on your website. Content is important in the SEO process in that it stands out as the most important way of featuring the keywords you’re looking to be ranked for on Google. It’s important to know that Google likes to see large websites with lots of content. Part of this is because the more you include your keywords in your content (often by adding new pages or starting a blog) the more Google will begin to recognize you as an authority in your respective industry. Google will soak up this content like a sponge and remember you down the road when deciding which results to provide a user making a search query. 

Link Building

Link building has moved to the forefront of the SEO world in the last few years. For those who don’t know, link building essentially means that you want to have as many other websites as possible pointing back to your own. The thing about this though that makes it a bit difficult is that not all links are created equal. At Firestarter, we like to grade links on an A-F scale in just the same way you know from school. For example, having a link to your site on Forbes.com would do wonders for your site by helping you increase your domain authority. This is considered to be an “A” link. Having a link to your site on Jimsautorepair.com from Rifle, Colorado would be considered an “F” link. This means that it doesn’t pass very much value over to your own site. Having said that, having “F” links pointing to your site, especially in large numbers, can definitely help you increase your authority. 

Technical SEO

Technical SEO, also known as on-site optimization, refers to the task of optimizing the coding and general backend of your website. Generally speaking, when beginning an SEO campaign this is one of the very first things to be done because it lays the foundation for the rest of the SEO process. Keep in mind that it’s very common to have multiple tech errors on your website and not all of them are detrimental to your SEO. At the same time, if they begin to get out of hand more numerous, they could begin to harm your rankings. For reference, among the most critical errors that do cause problems are problems such as 400 errors, 500 errors, and duplicate content.

By following these three guidelines of SEO, you’ll be making sure that your campaign has the highest possible return on investment and most importantly, the highest possible impact on increasing your prominence on the internet. Ultimately, you’ll be setting your business up for long-term success. 

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