According to insightful research, users spend 33% of their time watching videos.
Thus, by not adding videos to your web content, you miss out on the opportunity to drive organic traffic, increase online visibility, and support content marketing efforts. Like any other content plan, your vlogs require optimized keyword targeting to reach the desired audience.
Let’s discuss in-depth how video content helps enhance your SEO efforts:
How Does Video Help Boost SEO?
Let’s discuss the top four ways video content can help boost your SEO:
Video Content Helps You Gain Visibility
Search Engine Result Pages are changing rapidly because of innovative features like People Also Ask, featured snippets, FAQ, local search results, shopping results, photo and video results, and more.
In simpler words, Google has shifted its focus on making it easier for users to find accurate and valuable answers. It also means that the traditional approach to increasing search engine ranking no longer works.
Video content can be a powerful ally for getting found. By incorporating YouTube videos and TikToks in your marketing strategy, you can increase your chances of appearing in searches.
Videos Keep Users Hooked on Your Site for Longer
It’s common knowledge that search engines pay close attention to how long viewers stay on your website. For instance, if your website has a high click rate, but users leave within a couple of seconds, Google believes your content isn’t valuable.
Adding video ensures people stay on your page for extended periods since users are more likely to watch it than read a blog post.
By relying on video content to boost the amount of time users spend on your page, you can reduce your bounce rate and increase your search engine ranking.
Videos Drive Traffic to Your Website
Consider embedding your YouTube videos, TikToks, or Insta reels in your webpages and blogs to drive traffic to your website.
A bonus point of embedding videos within your article will appear in search results with a link, description, and video.
This way, you can draw more attention and potentially get more clicks.
Video Content Aids in Building Backlinks
Quality backlinks are crucial for enhancing your page’s ranking. The more people that link back to your website and content, the more authority you have. In turn, you’ll acquire higher search engine rankings.
Publishing high-quality and engaging videos on websites like YouTube or social media platforms helps you earn referral traffic that can boost your rankings.
Ways to Create High-Quality Videos to Enhance Your SEO Value
Rank high on SERPs by learning how you can create high-quality videos:
- Use Videos on Your Website
- Give Context to Your Videos
- Don’t forget to add technical details
- Create Educational and Consistent Content
The Bottom Line: Boosting Your Revenue with Video SEO
Integrating videos within your landing page can boost conversion rates by a whopping 80%. Not just this, but 87% of digital marketers believe that video content provides them a positive ROI.
Thus, it’s apparent that video will continue to grow popular and accessible. Remember to add video content within your existing content strategy to create a successful and effective marketing strategy. If you’re unsure what to add to your monthly content calendars, then here we’ve got a few ideas on auditing and prioritizing your content for effective online marketing.