Understanding Google: Here’s What You Need To Know About Link Building


The Challenge

LoTech Sales is a national distributor of custom kitchenware to commercial chains and households alike. They have had a website for years but never used it as a marketing tool to grow their business. In the current landscape with more people online than ever before they realized it was time.

At the beginning of the campaign, LoTech didn’t have any keywords on the first page for national, high search volume terms such as “printed kitchenware” or “custom scoop.” They only had a few links pointing back to them, so it was clear they needed to start link building.

The Solution

Since their website already had some trust with Google, Firestarter had to identify the best keywords to optimize their site for and start link building around those keywords. After optimizing their site for the proper keywords they saw a small initial bump in rankings, but it wasn’t until links started that they saw the biggest jump. 

Their organic sessions have doubled in their first 5 months and they continue seeing a large increase in Google rankings every month. Prior to SEO, they never received new leads from their website. Now they are seeing consistent leads even during a pandemic when their industry has been one of the hardest hit.

The Results

57 Leads in the first year.

100% Organic traffic increase.

+1306 Rankings increase over the first 6 months, with the biggest increase in month 4.

Request A Free SEO Analysis

Latest Tips, Case Studies
& Blog Posts

SEO Articles


10 Simple Ways to Create an Effective Med Spa SEO Plan

Medical Spas must compete in an ever-growing marketplace, which is why businesses need to consider SEO as part of their marketing strategy.…

Learn More

Local SEO

Marketing Experts Best SEO Trends Going into 2023

Marketing experts made significant headway in discovering helpful information on website optimization for businesses in 2022. Many of these discoveries led to…

Learn More
SEO Articles


6 Local SEO Secrets that Will Grow Your Business

During the COVID-19 pandemic, individuals faced challenges that could have never been anticipated, forcing changes to be made in all areas of…

Learn More