Good News About Penguin 2.0



Google's Penguin Update


Google released the long-awaited Penguin update yesterday, May 22nd. The buzz about Google making a penguin update has been circling the SEO community for months since Matt Cutts, head of webspam at Google, hinted at it during the SMX West search panel back in March.

The Penguin update is targeted at link spam. Link spam is essentially links that break Google’s webmaster guidelines. Common forms of link spam include renting links, comment spam, link exchanges, and site-wide links. The initial Penguin release, Penguin 1.0, was built to target over-optimized anchor text. The newest release, Penguin 2.0 as Google calls it, will likely be more of the same. According to Search Engine Land, it appears the biggest 2.0 losers are porn sites, game sites, and a few big brands.


After the launch of Penguin 2.0, I went straight to my computer and started checking all of our client’s websites and rankings. No one had any significant drops in search rankings. In fact, many clients received bumps in search rankings.

At Firestarter SEO, we continue to achieve solid rankings and results because of the methods we use to create links. Our primary tool for link building is guest posts. Guest posts give your website credit as an authority and expert on a particular subject and have great value in the SEO world. We also make sure each of our clients have a wide spectrum of link types and ranges, keeping their link profile natural in the eyes of individuals and search engines.

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