Pay Per Click
How do SEO and Adwords Work Together
Traditionally, most think of SEO and Ads as competitors on the SERPs (Search Engine Results Page) but that couldn’t be further from the truth. After reading this article, my hope is that you will find out that the more you show up on a SERP the better chance you will have at getting that click. […]
Advantages and Disadvantages of Search Engine Marketing
We as consumers can’t help ourselves. We know what we want and we want it now. Although digital marketing as a whole should only be looked at as an investment, there are those that want the silver bullet with their marketing strategy. If done correctly for the right industry, SEM can be extremely successful. Once […]
Pay Per Click vs. Search Engine Optimization
Arguably the two most effective methods to gain website traffic are SEO (Search Engine Optimization) and PPC (Pay Per Click). For many online businesses looking for visibility, the choice between investing in SEO and PPC is often one of the first decisions they’ll make. The following blog post from Firestarter SEO will look to explain […]
How PPC can Help with SEO
SEO and PPC are two things we often hear in the same sentence. They do work within a lot of the same spheres and the results come about on a Search Engine Results page, or SERP. PPC can be a great way to jumpstart leads or supplement the first page rankings you already have. It […]
Paid vs. Organic Traffic: Which is Better for SEO?
When it comes to ranking a website, businesses must choose how to focus their efforts on building traffic, using either pay per click (PPC) campaigns for paid traffic or SEO to build organic traffic or a combination of the two. The right answer for your business depends on a number of factors such as your available budget, […]
Google Adwords Certifications
At Firestarter SEO, we are always striving to find new ways to set our company and services apart from the million other Denver SEO companies out there. Recently, we have had some great achievements reached within the company and are excited to share them with everyone. First, we would like to acknowledge and congratulate Nicole Smith on becoming a Google AdWords certified individual. After […]