What are the Differences in Pricing for SEO?

The decision to invest in SEO can be monumental for your company and its success. You’ve researched a variety of companies, and have finally narrowed it down to the company you think will be the best fit for your SEO campaign. In their proposal, though, there are a range of options for you to choose from. The question quickly becomes, “What is the difference between the various price points for SEO?”

At Firestarter SEO, we get this question all the time. As we educate our clients on their different options, most of the time we can confidently say that they will see quality results within a good range of pricing options, but the main factors they need to consider are: their budget, their level of patience, and how aggressive they want to be. From a more tangible and specific standpoint, though, what are the real differences in a low-cost versus higher-cost package?

Time for Success

One of the biggest differences in a low-cost option versus a higher-end package is the time it will take to get results. For example, the difference between a $1000/month option versus a $2000/month option could be between 3-6 months, depending on a number of factors. Companies that are limited in their budget generally will need to wait longer for impactful results.

Quality & Quantity of Content

A staple of an SEO campaign is content creation. This can come in a variety of forms, such as blogs, white papers, infographics, and more. High-end content production – such as a comprehensive guide – is reserved for higher-budget campaigns. These digital assets are extremely rich in content, and can be used as a sales tool, informational piece, or distributed on social media platforms for higher visibility. Low-budget campaigns focus on more simple content pieces, like basic blogs. Over time, these blogs will create a network of content designed to boost main pages up in the rankings. For Firestarter’s clients, smaller budgets will provide blogs, and as budgets continue to increase the quantity of content produced each month follows suit. For premium campaigns, we begin introducing the digital assets mentioned above.

Quality and Quantity of Links

The single most crucial difference in deliverables for different budgets comes down to link building. The lowest-cost options we provide strip away everything else and simply focus on links. There is a wide variety of link types, but these lower options focus on the most basic links: local listings, directories, and guest posts. On the other end of the spectrum, we have the budget to chase after high-end links. These are inevitably more expensive and time-consuming. Think of it this way: how much does it cost Forbes to pay their writers as compared to a small, local site? Links work the same way – premium, impactful sites simply cost more (in time and money) to acquire links from than small, local websites.

For Firestarter, higher budget campaigns afford us the flexibility of acquiring high quality links, and more of them.

Ongoing vs. 1-time Optimization

At the beginning of any campaign, a website usually requires a minor overhaul and optimization. This ranges from improving the page speed to fixing titles and even revamping content on each page. One difference in the pricing options is how often this optimization is done. Since low-cost options have limited resources, the site optimization is done once upon the start of the campaign. This is geared towards shoring up the foundation for the campaign and making sure each page on the site has a set target keyword and has been optimized for it.

For premium packages, optimization is constantly monitored and adjusted, and issues are resolved as soon as they come up. Regular site crawls keep us informed of any error that can pop up on a site, and we can immediately address them.

Development Hours

An important element to SEO is ensuring websites are large, up to date, and fast. This means that ongoing development can play a role in your campaign’s performance. Higher budget campaigns include ongoing development built into the budget. These hours can go towards building new pages on your website, improving the layout and design, and much more. In the long run, this can provide solid savings for your company. Since low-cost options strip away everything but the core services needed to succeed, development hours are usually not included.

SEO services can range from $250/month up to $5,000/month and beyond, so it’s important to understand the differences in what you receive for those prices. The core differences fall into the time it takes to see results, quantity and quality of links, and the quantity and quality of content produced. Other factors are the ongoing optimization and number of development hours. Regardless of the variations, each option is designed to maximize results for our clients.

How Can I Target Multiple Cities With the Same Website?

Local SEO

Part of building the best, most useful website is making sure it reaches your entire customer base. SEO is a wonderful tool to help you do that, particularly local SEO keywords that target your customer base. If yours is a small business operating within a region that spans multiple cities, it may have occurred to you that potential customers are conducting web searches for services in their city specifically. Thus, including a city name in an SEO keyword is often a good idea.

But this raises an issue. You don’t want to alienate members of one city by focusing on another. You want all your site’s content to reach everyone. How can you optimize your site for the multiple cities within your region?

Create Individual Location Pages

When you claim a location with Google My Business, it’s essential to create a landing page for that location to link back to. You should also make sure the location landing page links to the Google My Business location page. Ensure that your landing pages are exceptional by including tags in various places throughout – this will increase their visibility to search engines.

These pages should not be carbon copies of each other, with nothing but the name of the city changed. Google catches on to that, and it might even end up harming your SEO. Instead, try to come up with ways to differentiate the pages that specifically focus on the city in question. There are a number of ways to do that:

  • Cultural touchstones. Reference something everyone in town knows about, like a local sports team or a popular museum. It doesn’t need to be relevant to the product you’re selling. It’s just a good way of letting the city’s residents know that you really did create this page with them in mind; that it’s not just a copy/paste job.
  • City history. Go back to the founding of the town. Even a casual reference to this can let page readers know you really are writing for them.
  • Common problems. What issues do residents of the city face? Is it cold there? Is it hard to grow plants? Is there something your company can do to help?
  • Find the way you relate. No matter what else there is to say about the town, there’s a reason your business serves them so successfully. Even if that reason isn’t unique to them, you can build on it and use it to explore things that are. For example, Firestarter SEO helps companies build a successful online presence. We might choose to use a city landing page to congratulate residents on the number of successful small businesses in their town before moving on to what we can offer.

Linking to Your Landing Pages

Your landing pages should not stand alone. Integrating them with the rest of your website is absolutely crucial. You can do this by mutually linking your page with other local and relevant sites, which will generate more traffic for both your site and theirs, and by ensuring that your site contains internal links that take visitors to the landing pages.

Your landing pages should also be developed with informative and concise anchor text. Anchor texts lets both search engines and users with an overview of what to expect from the page. Therefore, it’s important to include the target keyword you want to rank and the location you’re trying to target in the anchor text.

Additional Tips for Local SEO Targeting

If your business does not have a brick and mortar location, it’s worth considering registering an address in a city or town you wish to rank for so that Google and other search engines will spot your business name in association with that location. This might be a good strategy if you live adjacent to a large city. However, use caution. If you register multiple addresses, Google could decide you’re misrepresenting your business and penalize your SEO.

Another handy little trick is geotargeting every piece of content you post. When you upload a photo to your homepage, tag it with the name of the city as well as a description of what it shows. When you geotag each piece of content, your city name is suddenly layered much more densely throughout your website.

Targeting multiple cities on your website is an important and delicate part of your SEO strategy. If you’re giving local SEO a try and want the benefit of years of experience at your back, contact Firestarter SEO today.

Hitting The Links: How Link Building Transformed a Golf Client

Firestarter SEO provides monthly services to a company offering premier golf instruction to people throughout the United States.  With a focus on individual training versus group instruction, their mission is to provide personalized, first-rate training from professionals who boast over 350 years of collective golf experience.

The Starting Point

In October 2014, the client reached out to Firestarter SEO to see how they could improve their online visibility.  They had a big vision for the growing company, but didn’t know how to bridge the gap to reach that vision. At the time, our client’s rankings looked like this:

  • Rank #1-3: 4 Keywords
  • Rank #4-10: 34 Keywords
  • Page 2: 21 Keywords
  • Pages 3-5: 22 Keywords
  • Not in top 5 pages: 13 Keywords

They were getting just over 800 visits per month to the site from organic traffic.

The Strategy

In the beginning of the campaign, a relatively standard strategy was pursued.  This involved a combination of on-site optimization (implementing target keywords in titles, descriptions, alt tags, etc.), technical seo (resolving crawl errors), and off-site optimization. Within the first month of service, rankings began climbing – evidencing the power of simply getting the basics right.

Further into the campaign, most technical issues and on-site optimization had been resolved.  At this point, they had seen steady growth, though they were beginning to plateau in both their rankings and their traffic.  (See Charts below)

After reviewing the data, a determination was made to pivot the strategy going forward.  The strategy would revolve almost entirely around link building.

It is crucial to understand the parameters used for targeting quality & organic links, as they played a large role in the success of the campaign.

    • Relevance – First and foremost in determining which links to pursue was relevance.  In many cases, quality opportunities presented themselves with more generic sites, but they were overturned by sites relevant to the golf world.  
    • Type – Acquiring a wide variety of link types was also important, as it introduced a diverse portfolio of links for Bird Golf.  Some of the link types are below:
      • Press Releases – A press release served as a valuable tool for times when the client would introduce its services at a new premium golf course, or in a new state.
      • Guest Posts – Many opportunities presented themselves for guest posting.  With simple manual outreach, multiple guest posts were acquired as a result.
      • Sponsorships & Events – With a wide array of golf-related events, and an almost countless number of golf-related businesses, sponsorships were easy to come by.  These were great ways to improve awareness while still capturing the link value.
    • Authority – An ideal link would involve a highly relevant site to the golf world, which was also very authoritative in terms of Domain Authority.  Of particular note was in most cases, relevance trumped domain authority in the targeting of a link.
    • The Eye Test – The final factor in the evaluation of link opportunities was the eye test.  We would simply ask ourselves “Would our client be proud of a link to this site?”  Boiling it down further, if a site looked and felt valid, legitimate, and at least somewhat quality, we would consider it worthy. 

With all these parameters in place, outreach efforts began and the link building strategy was underway.


Upon implementation, results came slowly.  This was a test of the principle that SEO is truly a process of accumulation.  Sure enough, a few months into the process, rankings began to climb further. As we remained consistent with our efforts, the client’s rankings continued to soar.  In November of 2016 – 2 years after beginning the campaign – they ranked on the first page for 94 different keywords, nearly tripling their 1st page rankings from the start of the campaign.

It got better.  Over the next one and a half years, links remained a constant in their campaign.  The result was more of the same. Traffic improved, with organic traffic increasing by over 40% compared to the previous year.  The rankings continued shooting up. Final Rankings at the time of writing were as follows:

  • Rank #1-3: 82 Keywords – Increase of 78 from the start
  • Rank #4-10: 41 Keywords – Increase of 7 from the start
  • Page 2: 19 Keywords – Decrease of 2 from the start
  • Pages 3-5: 7 Keywords – Decrease of 15 from the start
  • Not in top 5 pages: 6 Keywords – Decrease of 7 from the start

The evidence was resounding – 123 rankings on the first page, more than 3 times as many compared to the start of the campaign.  While rankings continue to grow, link building remains the core of the campaign, as it has served as the unquestionable catalyst to our client’s success.

Link Building: Quality vs. Quantity - (UPDATED)

High Quality DirectoriesThere are countless SEO companies out there are vying for your business. Many of them offer a variety of monthly packages designed to make you feel as though you’re getting something of value. If I told you I could get you 200 links to your website for just $199 per month, you’re probably thinking that’s a great deal. It is, for the SEO company…at least until they go under for such shady business practices.

Years ago, Google learned how easy it was for people to game the system, getting links in sheer volume to rise above the rest in the results. That’s why investing in any bulk link package seemed like a good idea, and that’s why many less reputable SEO companies could get away with it.

For at least the past five years, Google and other search engines have shifted the focus away from volume to quality. They’d rather your website have 5 links from quality, reputable websites than hundreds of links from random, poor quality websites.

If you see an SEO company advertising X amount of links for $X, guaranteed, you can safely bet they’re using at least some gray hat techniques. There are some directory and bookmark links that can bring a lot of value to your website. However, for $200/month, you are probably not getting these as part of your package. Some of the top directories, such as the Yahoo! and Best of the Web cost between $69.95 to $299 per year. And since that eats up a large portion of your monthly budget, you’re not getting listed in those directories.

What are You Getting?

If you opt to participate in a scenario like this, you’re paying for one of two things. Either you’re paying for an “SEO company” to use submission software to automatically submit your site to hundreds of directories with little to no manual work required. Or, you’re paying for the company to outsource the work to other countries where they can pay pennies on the dollar to get the work done manually.

Why Is This Kind of Link Building Bad for Your Site?

Your site is most likely being submitted to directories that have little to no relevance to your site or have very low quality. This happens because no one is assigned to facilitate the submissions when software is doing it, and if people are doing it, quality is the last thing they are worried about, they just need to meet their quota. In fact, several of these directories could be some part of the 500+ penalized by Google or even worse, part of the 90+ banned by Google (see the full list here). I can tell you right now, link juice from a penalized site is never a good thing.

What Do You Do?

Instead of wasting your money on low quality mass submission links, think about increasing your digital marketing budget and investing in high-quality work. Your return on investment will be much more rewarding, and you will receive high-quality links that will not get you penalized or banned by search engines. For example, with a larger budget, you can receive high-quality links built through legitimate processes such as:

  • Writing quality content on your website that people find interesting and useful and link to on their own sites as references
  • Guest posting on blogs and websites related to your products or services
  • Manually submitting to high-quality directory links from relevant websites
  • Infographics – these are hot with audiences because they are easy to share. There are also a number of directories you can include your infographics in to make it easier for people to find and share them on their own websites.
  • Commenting on articles and posts you enjoy and have insights on
  • Manually submitting to high quality social bookmarking sitesSEO Link Building Tatics

Search Engine Journal offers an updated list of quality web directories to help you get started. Local businesses can also benefit from using other directories, such as Google My Business, Yahoo Local, and Yelp to help build a solid backlink profile.

What if I see Bad Links in My Backlink Profile?

An important part of SEO today is making sure your link profile looks good. Though not common, it’s possible for others to launch negative SEO attacks against you, by building a bunch of spammy backlinks to your website. This can also happen as a result of a hack.

If you see bad backlinks in your profile, don’t panic. You can, and should, take action as soon as possible – especially if you’ve seen a decline in your traffic and think you’ve been penalized.

Start by asking the webmasters at these web addresses to remove the link to your website, if you can find a method of contacting them. Do so politely, and make sure they know you don’t think it’s their fault. Do what you can to show them where the link is on their site, and don’t spam them with an insane number of emails.

Some of them may surprise you and honor your request. But, if there are some whom you never hear from, and there likely will be, don’t give up hope. You can use the Google Disavow Tool (inside the Google Search Console) to tell Google there are links to your website you want them to ignore when they crawl and index your website.

How Can I Find Quality Link Building Opportunities?

This is one of the main things that we help with as part of our SEO strategy for your business. Our experts take a look at your existing link profile, and the link profiles of your main competitors. One of the ways you can outrank them in the search engines is to have more quality links than they do. So yes, quantity matters, but not nearly as much as quality. Our analysis will determine where your competition’s links are coming from so that we can go out and try to earn links from those same places – plus other ones like it – that your competition hasn’t found yet. And we won’t just reach out and ask for a link. We make sure you’ve got a killer piece of content to link to that their audience will enjoy, so they get something of value in return. We handle this for you, so you can focus on other areas of your business – like nurturing your leads and converting them into paying customers.

Save yourself time, money and a huge headache by thinking twice before buying cheap SEO services. Don’t be fooled by all those SEO companies claiming to rank you #1 on Google with directory and social bookmarking links for only $199 per month. It truly can’t be done. We’d love to hear what you have to say about this idea of quality vs. quantity in link building. Leave a comment below or contact us privately.

Elements of the Ultimate Infographic

Today I’d like to talk about infographics and why you should be using them to improve your SEO. Now, for those that might be unfamiliar with the term, before you nod off after reading the word “infographics,” know it’s not what you might think. Infographics are a graphic visual representation of information, data or knowledge. They are meant to present complex information quickly and clearly and can also serve as sexy, eye-candy and a break from blocks of text. Many of us are visual learners. Until things are displayed in a visual way, the light bulb doesn’t always come on.

I realize a lot of you might be skeptical as to how infographics can impact your SEO, considering search engines can’t read images. While that is true, an infographic benefits SEO because they are more likely to be shared. In the world of SEO, Increasing the number of inbound links that point to your website or webpage is a huge win. People like infographics because they display information in a pretty package, making them more likely to want to share that visual with others.

Coming up with an effective infographic is not always easy. Know it takes time and talent. Below are some industry tips in creating useful infographics:

1. Accuracy

The information in your visual should be up to date and from a reliable source. Use the most current information available. If the most current information is from several years ago, it is acceptable as long as it’s the latest available information. WHERE your information came from is equally as vital. Scholarly or governmental sources are typically the most factual and least likely to be biased. Be sure to proofread the info and check the facts. It’s also a good idea to have someone with fresh eyes take a second look at it. A designer will have a hard time seeing his or her own flaws.

2. Simplicity

An infographic should not confuse or overwhelm the viewer. It’s best to keep it to a single topic, or only to try to answer one question. Trying to address more than one idea can complicate the visual and lose the viewer’s attention. Simplify the design in order to prevent misinterpretation or frustration. A crowded design will often drive away the viewer.

3. Narrative

An effective infographic can manage to tell a story with illustrations and graphics. It should be able to say something so that it can relay the information even if they haven’t read the text yet.

4. Visually attractive

In addition to conveying a message, a visually appealing design should be your aim. No matter how simple your infographic, be creative in its design. Pay thought to the colors, type layout and the use of white space. People are more likely to take the time to interpret an infographic with a pleasing design.

5. Limit text

Remember, infographics are meant to be a VISUAL representation so text should be brief and to the point. These could be labels or short messages that can support your visuals. Choose readable type fonts and cut back on unnecessary wording.

If you’ve never given thought to infographics, I hope you’ll start thinking about how you can incorporate these visuals into your marketing strategies and especially your SEO. By following these tips, you have the opportunity to increase your brand visibility. Feel free to leave us your own comments or questions about infographics here.

Google’s Algorithm Change is an SEO’s Hail Storm

Google Algorithm Change

My wife is an insurance adjustor. She looks at cars that have been wrecked or damaged for a living. So when we get a big hail storm here in the Midwest, her life can be turned upside down. Seriously, she can go from handling three to five claims a day to as many as four times that amount. So when we see hail, it means she’ll be working extra hard for a few weeks.

Google’s algorithm changes are an SEO’s hail storm. One day, the SEO is marching along, building links, optimizing content, submitting press releases, and their client is ranking well and very happy. The next day, Google decides that their press releases are too spammy or the anchor text is over optimized. Their site falls from position three to page three. WTH? I specifically remember Google telling SEOs at SMX two years ago that they should use keywords in their anchor text as a signal to Google as to what keyword they’re promoting. Now that exact practice is considered “over optimization”.

Press releases used to be considered a great way to get word out about your business. Now pretty much everyone using PRWeb is doing so for the link juice so it’s unlikely that it’s as effective as it once was.

Blog networks used to work. Now they are being de-indexed.

Quality of Links

The quality of links, the anchor text, the diversity of links, the freshness of content, even URL structure – all these things play into this “hail storm” that SEOs are reacting to.

What is the extra hard work this creates for them? They must calm down their clients – explaining that, while they have been using best practices, they will now need to determine what are the new best practices by analyzing who lost ranking and who gained. SEOs are theorizing and analyzing and reading everything people are willing to write about what they are finding. It’s hard work. But it’s the challenge that SEOs signed up for.

Of course, a hail storm isn’t bad for everyone. The roofers and body shop owners see dollar signs when those little chunks of ice fall from the sky. So who wins when there is a Google hail storm? Google AdWords (aka PPC). It’s the quickest, easiest way to get to page one when SEO fails. I know I personally advised a couple of folks to fire up their PPC campaigns as soon as their rankings fell. They were able to recover a percentage of the traffic they lost when they fell to page three, but they’re having to pay Google for every one of those leads.

Conspiracy theory alert: Maybe Google just tweaks the algorithm to increase Adwords spend?

So which works better – SEO or PPC? There is a lot of debate on this subject. Obviously a lot depends on your goals, keywords, competition, ROI, etc. Personally, I think this LinkedIn Poll is a fantastic look at SEO vs. PPC. I would never try to answer this question in a blog post. There are way too many variables.
What I can tell you is that when there’s a Google algorithm change, PPC managers aren’t working overtime to right their whole world. In fact, they may actually be the salvation for those who are negatively impacted by Pandas and Penguins.
Thanks for reading.

David McBee
David McBee writes about SEO and Internet Marketing Education on his blog “Let’s Translate – Making Sense Out of Internet Gobbledygook.”

Google Page Rank Toolbar Updated

PageRank Tool Bar Updated

Spreading good news for some and bad news for others, Google has recently updated its PageRank Toolbar. A lot of buzz has been going around social media sites about the update with people either proudly announcing their sites improvements since the last update or sadly reporting their declines with emoticon frowny faces and confusion.

For those of you less familiar with the term, PageRank is a link analysis algorithm Google uses to rank the importance of a particular page.  A hyperlink to a page increases the importance of that page.  Basically, the more links back to your site, the better for business.  Kind of like a popularity contest for links.  Google updates its PageRank Toolbar about 3-4 times a year.  The toolbar is only updated a few times a year because Google wants webmasters to spend less time worrying about their PageRank and more time working on providing accessibility and good content.

Google’s Matt Cutts mentioned the tendency to focus too much on PageRank in the Google video announcement:

“A lot of people, if you show them just the PageRank and update it every day, they’re just going to focus on that. So we didn’t want that kind of obsession or backlink obsession to take hold where people would only pay attention to the PageRank in the toolbar.”

Cutts also identified causes of a page rank drop: “…the question of ‘how can I identify the causes of a PageRank drop’ – well, if the only PageRank that you had, for example, was from one very reputable link, and that site stopped linking to you, that could lead to a drop in PageRank.”

Happy Valentines Day SEO, I Love You!

It’s that time of year again, love is in the air and millions of keywords are being searched for that perfect Valentines Day gift. I don’t know about you, but that excites me.

Now, I know it might sound cliché, but I am so lucky to have found a career that I truly love. I love it for some of the same characteristics and steps that it takes to find your true love in life.

Do you remember when you first realized you had a crush on that special someone? You would go around and ask everyone what they knew about her? What she likes, who she hangs out with, what makes her happy, you know, doing your research. Well in SEO I get to do that every day.

Research In SEO

Research in SEO is so important as well as so rewarding. Doing your research will allow you to be one step ahead of search engines and be able to adapt faster when thrown a curve ball. Just like your crush, being prepared paid off when asking them out for the first time.

Now as time goes on and your little crush begins to mean more to you, the hard work you put in the beginning becomes to seem easier and you want to spend more time and attention on them. This is so true in every aspect of SEO.

SEO Is A Process of Accumulation

The more time a business uses SEO their rankings (love) will grow. And, as that love grows it becomes important to never become complacent and just settle with that ranking. It has been said that a love that is not growing is only dying. Your SEO ranking is the same if you don’t give it the attention it desires you’ll lose it to someone who will. Adding fresh content, backlinks and social media is important all the time and helps strengthen the relationship with search engines.

SEO is challenging, nobody said it would be easy…just like everyone told you that there was no way your crush would say yes. However, how much more rewarding was it when she did say yes? It might have been easier to ask out someone less attractive or not as interesting as your crush, but you would have just been settling, and you can never just settle with SEO.

When it comes to love I’m in it for the long haul. I was never the type for a one-night stand, and SEO is the same. SEO is an ongoing, never-ending process. As soon as SEO stops your competitors will see you as weak and steal your rankings.

True love can be hard to find, but when you do find it you’ll never let go…SEO, I love you!

Quick Rules For SEO


SEO is the process of increasing a site’s visibility in the search engines like Google Yahoo and Bing. SEO is broken up into two parts on-site SEO and off-site SEO.


On-site SEO is editing, improving, and adjusting the HTML and content on a website. Optimizing a website increases its ability to be found, indexed and ranked for specific searches in search engines such as Google.  In general on-site SEO can also enhance the user experience by making it easier for them to understand where specific content is and what pages are about.

The simplistic view of on-site SEO consists of two types of activities:  Optimizing content and removing errors, removing errors could be considered optimizing content. I see these activities as separate because optimizing content generally involves the creation of new content. Removing errors comprises of fixing missing pages, server errors, and maintenance activities.

Simple things to look for when Fixing Errors

  1. Fixing any missing pages created by deleting old pages, client errors or server errors
  2. Fix duplicate content errors, the most common duplicate content errors are duplicate titles and descriptions
  3. Fix any missing titles or descriptions.

Rules of Optimizing Titles

  1. Titles should target one-two keywords
  2. Titles should always be unique for each page and never duplicate
  3. A title should be under 70 Characters

Rules for Optimizing Descriptions

  1. Descriptions should be unique for each page and never duplicate
  2. Descriptions should be around 155 characters
  3. Descriptions should contain keywords, don’t repeat a keyword more the twice

Rules for Optimizing Content

  1. Use appropriate HTML for the content
  2. Use Heading tags, Paragraph, and other tags
  3. Use keywords in the text on the page.
  4. Use closely rated terms like the road: biking, cycling
  5. Create New and Fresh content, Blogs, news, etc…


The second element of SEO is Off-Site SEO. Link building is the primary off-site activity; every link pointing to a site is essentially a vote for that site. However, not every vote is created equal; some links carry more value than others. Sites that have more popularity and more authority provide more weight if providing a link.

Rules for Building Backlinks

  1. Links should be from high-quality sites
  2. Links should be from relevant sites
  3. Links should contain targeted keywords, this is called anchor text
    <a href=”http://sitename.com”>Keywords</a>
  4. Links should come from a variety of different sites
  5. Links should look natural

These quick rules are not the “tell all secret” to SEO. However, if you are looking for a basic start and looking to get the greatest bang for your buck when performing your SEO, follow these quick SEO rules and you can begin to see an impact.