How Google Ads Generated New Leads By by 25%

Purity Skin Studio is a local business in the South Denver Metro Area that offers various types of skin aesthetic skin treatments. They brand themselves as the premier Denver area med spa for anyone looking to feel better about the way they look. 

When looking for a med spa that offers a broad spectrum of treatments, it can be difficult for potential customers to find someone that offers what Purity Skin Studio Does. Because PSS has a doctor and registered Nurse on staff, they’re able to provide not just typical skin treatments like chemical peels, but can also provide various types of injectables such as Botox.

The med spa/skin studio sphere is a highly competitive industry in the Denver area. In fact, there are over 30 such businesses in the metro area. Purity Skin Studio has a great brand name that has allowed them to find genuine success but almost all of their leads were via referrals. Prior to their approaching us, PSS struggled to generate leads through their website. Their website needed help climbing the rankings organically but the business was also in need of cash flow. As a result, our strategy focused on providing traffic to their site via paid ads while allowing our Med Spa SEO to slowly build itself up to attain significant organic traffic in the future. 

They realized the importance of their website to their goals for future growth in a very competitive market.  So, they needed to create a strategy for achieving their goals.

Our research revealed the size of the challenge, including:

• Very little organic traffic.
• They ranked well for their brand but not other organic keywords.
• The was no visibility for their marquee keywords such as “Skin Studio Highlands Ranch” & “Med Spa Highlands Ranch.”
• They were not receiving the leads they needed to scale their growth.

Another issue that was unique to PSS and their Google Ads campaign was the fact that in order to run ads for keywords such as “botox injectables” or “aesthetic injectables,” you must first provide documentation of medical accreditation. This was new to us at Firestarter. However, we were able to quickly provide the documentation from the client to Google and within one week, we were authorized to begin running these ads. This was a big boost to their campaign in that not all skin studios or med spas are able to run these types of ads.