How SEO INCREASED Site Traffic For Essex Med Spa by 400% per month
Essex Med Spa, a high-end medical spa in Littleton, Colorado, had built their business entirely on referrals and had zero first-page visibility for key search terms like "Med Spa Littleton" and "Botox." Firestarter SEO implemented a strategy of targeted keyword optimization, local link-building, and Google Ads, achieving 22 first-page rankings, a 400% increase in organic traffic, and a 180% increase in monthly conversions.
ABOUT ESSEX MED SPA
Essex Med Spa is a growing medical spa located in Littleton, Colorado.
As a high end brand, their goal is to help their clients rejuvenate themselves by looking and feeling exactly the way they want.Their typical client is someone who wants to both look and feel good while enjoying premium care from highly qualified staff. Med Spa’s are one of the fastest growing businesses in the health and wellness industry and as a result, competition is very strong. After successfully establishing their business on word of mouth and referrals, they were ready to take the next steps toward marketing their business via SEO. As a result of our Med Spa SEO campaign, Essex Med Spa saw their website traffic jump over 400% and as a result, leads began pouring in for their business.
THE CHALLENGE
When Essex Med Spa approached us, they told us they had fully established their business on word of mouth but were ready to take the plunge into digital marketing. Although they had always had a website, it failed to generate much traffic and leads. Therefore, Firestarter began putting together an SEO campaign that would not only drive traffic to their site, but also convert those visitors into leads.
Our research revealed the size of the challenge, including:
- Only 400 visitors to the site per month.
- 2 conversions per month on average.
- 0 first page visibility for their marquee keywords such as “Med Spa Littleton” & “Botox.”
In other words, they were not reaching a significant portion of their potential client base. A strong, highly focused strategy was absolutely necessary.
THE STRATEGY
Firestarter developed a strategy geared towards targeting better keywords, driving traffic to the website, & generating quality leads
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KEYWORD TARGETING
Since Essex Med Spa had not put any focus into SEO when building their website, Firestarter was essentially starting from scratch. Firstly, we identified the core areas of their business. Following this Firestarter pinpointed keywords that had high search volume and intent and began implementing them into their campaign.
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Link Building
Since Essex Med Spa specifically wanted to target potential clients in the Littleton area, Firestarter leveraged a local link-building strategy for Essex in order to boost rankings. This relied on submission to aggregators and directories in order to boost NAP consistency and local listings. Over time, Firestarter helped increase Referring Domains from 3 to 225.
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PPC
An additional layer of our strategy was to implement targeted Google Ads, especially focusing on keywords Essex Med Spa ranked on the 1st page for. This played a massive role in boosting up conversions and generating additional site traffic.
THE RESULTS
Our strategy generated massive increases in every key metric.
DOMINANT LOCAL RANKINGS
Essex Med Spa boasted major local visibility, with 105 keywords ranking on the 1st page. This includes “Med Spa Littleton,” “Med Spa Facial,” & “Aesthetician.”
400% INCREASE IN MONTHLY ORGANIC TRAFFIC
Monthly traffic increased from 173 per month to 786 per month.
180% INCREASE IN MONTHLY CONVERSIONS
These increased from under 33 per month to 90 per month.
