Understanding Search Volume and What it Means to You

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Search volume has become a frequently used metric in Search Engine Optimization. It estimates the popularity of various keywords. It also predicts the search traffic of websites and content based on the usage of keywords.

Every SEO team wants to attract more traffic to their webpage. Here, understanding keyword search volume is essential. This article will help you understand the term and its importance in SEO.

What is search volume?

Search volume displays the number of times people searched for a particular query. While creating your content, it is important to consider search volume to attract more traffic to your webpage. Using keywords with more search volume helps place your content higher on search engines.

According to studies, 93% of online journeys start with search engines. Professional SEO marketers look at keyword search volume to determine how popular and competitive a specific keyword is. The information derived from the metrics helps them model their keyword strategy to gain the readers’ interest and divert traffic.

How to use Keyword Search Volume?

In organic search optimization, the primary use of keyword search volume relies on effective keyword search to discover the helpful SEO information mentioned below.

  • Determine seasonality
  • The potential to divert traffic
  • Create traffic estimate
  • The competitive level of a keyword

What is the importance of keyword search volume?

Search volume allows in-depth keyword research and understanding search trends linked with different keywords. Using keywords makes the content readily available for the readers and increases visibility online. It has numerous benefits. Here, we discuss the importance of keyword search volume.

Estimates your web traffic

Search engines such as Google, Amazon, Yahoo, Bing, and other search engines are vital platforms for websites and brands to drive more traffic and visitors to their web pages. Using keywords in your content with a healthy search volume helps you estimate the search volume and the number of visitors you might have on your website.

Optimizes your content

The number-driven approach helps to optimize your content. If your content already has a high keyword search volume, like on the second page of any search engine, you may optimize your on-page and off-page content to attain better results.

Improves your PPC campaigns

Search volume metrics help in improving PPC bidding strategy. Like organic research, high-volume keywords become more competitive and expensive with PPC. It is true with keywords with commercial intent.

Determines the Potential Value of Keywords

Although higher search volume for a keyword drives more traffic to a webpage, the following factors also affect the traffic-driving potential.

  • Relevance of the keywords for your content
  • Click-through rates on searches

Many features of the search page affect the click-through rate on searches. Therefore, the keyword search volume is the main factor to consider while assessing its potential value.

The Bottom Line

Search volume is undoubtedly an essential metric for keyword research. However, understanding the importance of search volume and ways to improve the usage of keywords for better rankings is crucial for SEO. Understanding all the nuances about search volume will help your keyword research and assessment process. For more articles on SEO, check our blogs here.

Sources

https://www.brightedge.com/glossary/search-volume#:~:text=Search%20volume%20is%20a%20metric,low%20rate%20of%20search%20competition.

https://www.wordstream.com/blog/ws/2017/01/23/keyword-search-volume

https://www.semrush.com/blog/keyword-search-volume/#how-to-find-monthly-search-volume-for-keywords

https://www.searchmetrics.com/glossary/search-volume/

https://www.similarweb.com/corp/blog/marketing/seo/keyword-search-volume/

https://www.searchenginejournal.com/keyword-search-volume/421907/#close

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