Many writers fail to get readers’ attention on blogs or articles posted on company pages. Even though they write high-quality content, choose topics that attract readers, and make their content interesting and engaging, they fail to divert traffic to the company’s web pages. According to a survey, 52% of marketers face difficulty creating content to attract organic traffic.
This article focuses on ways that can help writers to create optimized SEO articles for brands and companies. Before moving on to the tips, let us first understand what the term SEO writing means.
What Is SEO Writing?
Writing SEO-optimized content means that readers find answers to their queries with valuable information within the content. Moreover, it involves optimizing keywords and key phrases that help rank your content in search engines.
When writers write SEO-optimized content, they enable search engines to suggest your content, in top results, for relevant queries of the readers. Using an effective SEO strategy helps in increasing traffic to web pages.
Tips to Write an SEO Optimized Articles
There are several ways to write an SEO-optimized article. Here are some essential tips to consider while writing content for better search results.
Research Your Topic
For SEO optimization, writing high-quality content is crucial. Writers do a lot of research work to write a good article. There are two main factors to consider before you begin writing an article.
- Identifying your audience
- Knowing what topics matter to the readers
Once you have your audience and the topic, start your research. Your research should answer all the major points related to that topic. It helps search engines to suggest your content to the readers when they look for similar queries.
Use H2s and H3s
Writing content without dividing them into headlines and subheads will never attract readers. The first step to a good article is to add headlines and subheadings to make the content reader-friendly. People read content that they can quickly skim. A study showed that 36% of H2 and H3 had higher performance levels than plain content.
Similarly, search engines also prefer readable content. Breaking your content into parts helps search engines scan it and place it on readers’ search results. Moreover, dividing your content into subheadings improves keyword density.
Use higher keyword volume
Using keywords in your content helps search engines to place your content in top results. Keywords help in optimizing content and diverting organic traffic. Keyword-rich content makes it easier for search engines to locate your content and place them in search results.
It also helps readers to find answers to their queries. However, overuse of keywords in an article can negatively affect your content and reduce your web traffic.
Imagine writing an article with fancy words with the intent to attract readers. Many writers misunderstand when the company asks them to write good content. Using complex terms in your content does not make it attractive but makes it difficult for the reader to understand.
Moreover, to make your content readable, a writer must break their content and add headings to enable the readers to skim through it.
The Bottom Line
Wiring an SEO-optimized article helps to generate web traffic and engage readers. Once writers learn about SEO optimization, they will manage to engage their readers, place their content in search results, and divert traffic to the company’s pages.