Insightful research reveals that 89% of consumers visit a competitor’s website after experiencing a poor user experience.
Today, many businesses struggle to boost user experience and identify innovative ways of increasing website traffic.
To help you out, we’ve created a list of effective yet organic ways you can enhance your website traffic:
Proven Ways to Improve Your Website Traffic
Here we’ve added on-page, off-page, and indirect SEO strategies you can use to increase your website traffic:
Performing In-depth Keyword Research
Adding relevant keywords to your content is essential for boosting your search engine rankings.
Remember to add keywords naturally within the meta description, the URL, page title, and a few times throughout your blog.
Consider using innovative keyword research tools like Ahrefs, SEMRush, and Moz to identify keywords with high search volume and less competition.
Keeping Active Social Media Pages
Producing high-quality content is no longer enough to attract your ideal audience- you have to become proactive.
A fantastic way of driving organic traffic to your website is by leveraging social media channels to promote your content.
Keep your social media pages active by:
- Posting infographics, snippets, videos, etc. across your social media accounts
- Interacting with followers
- Using relevant hashtags
- Uploading the link in your bio to promote new blogs
- Tagging influencers who might find your content interesting
Here, we compare SEO vs social media marketing to find out which one is best for your website.
Writing Irresistible Headlines
Headlines play an integral role in attracting leads. Even the most informative and comprehensive blog can go unnoticed without a compelling headline.
Master the art of headline writing by leveraging headline writing tools to create powerful and attention-grabbing titles.
Trying Guest Blogging
Guest posting on websites relevant to your industry and sub-niche is an excellent way of enhancing referral traffic and SERP rankings.
Ensure that you look for high-domain websites within your industry to pitch. You may even ask or request them to promote your post or infographic on social media.
Using ‘Click to Tweet’ Links
An excellent way of getting more shares and clicks is by adding the ‘Click to Tweet’ link within your blogs.
Find a bite-sized tip, strategy, statistic, or quote within your article, and then create a link.
Leveraging Paid Ads
Content marketing effectively increases your search engine rankings; however, it requires a substantial budget.
Plus, most content marketing strategies require weeks or months to show tangible results. Businesses can try paid ads to enjoy quicker and long-lasting results,
Paid ads are an excellent way of generating hundreds and thousands of clicks to your website.
Sending Email Newsletters
Another effective way of boosting website traffic is by promoting your content via email. Follow the best email marketing practices to increase your SERP ranking:
- Inserting links or buttons that subscribers can click to read your content
- Including enticing subject lines and email content
- Creating personalized and mobile-friendly emails
- Using visually appealing and well-designed templates to attract readers
The Bottom Line
Driving traffic can be challenging, but businesses can expect a significant increase in website traffic by following the tips above.
There are limitless paths potential customers can take to reach your website; you have to identify the best one for your business. Learn the most effective content strategies to improve your online visibility and website traffic.