Truss Interiors Triple Leads
Coming from a previous digital marketing firm that had “everything in house” they were paying a premium, but not getting results. After looking at their rankings, keywords such as, “Denver Interior Designer” and “Denver Interior Design Firm” were way off the first page. We knew that although they thought they signed up for a full digital marketing service, they’re brand was getting little visibility online. Something had to change.
What Stands Out
248%
increase in website visits
336%
increase in leads
111st
Page Rankings
About Truss Interiors
Truss Interiors is a top tier interior designer located in Denver Colorado.
When they came to us their target market was anyone looking for an interior designer. They have always been more of a high level designer but being in growth mode they needed visibility and more clients.
INDUSTRY
Home Services
Services
– Search Engine Optimization
– Audit & Discovery
– Link Building
Company Size
Small Business (<20 employees)
Location
Denver, CO United States
Other Stats
1st Page for:
– Interior Design Denver
– Interior Design Denver CO
– Denver Interior Designers
– Interior Design Companies Denver
– Interior Design Firms Denver
248% increase in monthly website visits
336% increase in monthly leads
THE STRATEGY
We used our proven four stage approach to research the challenge and understand the market to allow us to create a strategy to effectively dominate:
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Stage 1: Research
Truss was missing out on 1,000’s of searches a month by having their old digital marketing company not focusing on SEO to get them on the first page of Google. Specifically, Truss was being out ranked by other interior designers for the keywords such as “Denver Interior Designers”, ”Interior Design Denver”, and “Denver Interior Design Firm”. These 3 keywords account for over 1000 searches each month.
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Stage 2: Content
We created content around the theme audiences used as they moved through the research, awareness, consideration and purchase cycles. Examples included: Research: What to ask before hiring an Interior Designer? Awareness: Why choose an Interior Design Company to remodel your home? Consideration: How much does an Interior Designer Charge? Purchase: Contact Us
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Stage 3: Tech Errors
We cleaned up all of the tech errors and optimize the website appropriately so Google can read it. A big part of SEO is actually telling Google what you want to rank for.
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Stage 3: Stage 4: Link Building
We built relevant links back to the website to create trust with Google and authority in the industry.
THE RESULTS
After successfully implementing the SEO strategy, Truss Interiors’ results skyrocketed. Rankings and visibility grew exponentially, and the phone started ringing.
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RANKINGS
1st page ranking for top 6 keywords – for “Interior Design Denver,” “Interior Design Denver CO,” “Denver Interior Designers,” “Denver Interior Design,” “interior Design Companies Denver,” “Interior Design Firms Denver”
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TRAFFIC
248% Increase in monthly website visits
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LEADS
336% increase in monthly enquiries
