Truss Interiors Triple Leads
Truss Interiors, a high-end interior design firm, struggled with low website traffic and minimal client inquiries despite offering premium services. Firestarter SEO implemented a targeted approach that resolved technical errors and built authoritative links, resulting in a 248% increase in website visits and a 336% lead surge.
ABOUT Truss Interiors
Truss Interiors is a top tier interior designer located in Denver Colorado.
When they came to us their target market was anyone looking for an interior designer. They have always been more of a high level designer but being in growth mode they needed visibility and more clients.
THE Challenge
When Truss Interiors, a growing interior design firm in Denver, approached our SEO agency in Denver, they knew they delivered high-end, visually stunning spaces but their ambitions for expansion and attracting premium clients weren’t being realized. In a highly competitive design market, they needed a clear strategy to increase qualified inquiries and accelerate business growth.
Our research revealed the size of the challenge, including:
- Fewer than 520 monthly visits to their website.
- An average of just 18 daily page views.
- Only 15 client inquiries in the first quarter of 2025.
In short, while their design work spoke for itself, potential clients were largely unaware of what they offered. A fresh, results-driven strategy was essential to unlock their growth potential.
THE STRATEGY
We used our proven four stage approach to research the challenge and understand the market to allow us to create a strategy to effectively dominate:
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Stage 1: Research
Truss was missing out on 1,000’s of searches a month by having their old digital marketing company not focusing on SEO to get them on the first page of Google. Specifically, Truss was being out ranked by other interior designers for the keywords such as “Denver Interior Designers”, ”Interior Design Denver”, and “Denver Interior Design Firm”. These 3 keywords account for over 1000 searches each month.
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Stage 2: Content
We created content around the theme audiences used as they moved through the research, awareness, consideration and purchase cycles. Examples included: Research: What to ask before hiring an Interior Designer? Awareness: Why choose an Interior Design Company to remodel your home? Consideration: How much does an Interior Designer Charge? Purchase: Contact Us
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Stage 3: Tech Errors
We cleaned up all of the tech errors and optimize the website appropriately so Google can read it. A big part of SEO is actually telling Google what you want to rank for.
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Stage 3: Stage 4: Link Building
We built relevant links back to the website to create trust with Google and authority in the industry.
THE RESULTS
After successfully implementing the SEO strategy, Truss Interiors’ results skyrocketed. Rankings and visibility grew exponentially, and the phone started ringing.
RANKINGS
1st page ranking for top 6 keywords – for “Interior Design Denver,” “Interior Design Denver CO,” “Denver Interior Designers,” “Denver Interior Design,” “interior Design Companies Denver,” “Interior Design Firms Denver”
TRAFFIC
248% Increase in monthly website visits
LEADS
336% increase in monthly enquiries
