SEO for Personal Injury Law

How SEO For A Law Firm Generated 42 Qualified Calls In 1-Month

SEO for Law Firms


more new client calls


increase in website visits


in Net Ranking Growth


Lampert & Walsh | Denver Personal Injury Attorney

Lampert & Walsh is a personal injury law firm that assists injured clients involved in accidents due to the negligence of another party.

Their clients are homeowners and commercial property owners looking for both landscape design and sprinkler installation and service around Metro Denver. In a heavily saturated market, given the dry climate in Denver there is no shortage of sprinkler companies, these clients are looking for a company that provides top notch customer service, fair pricing, and timely work completion. Knowing they provide this exact type of service, CSS contacted Firestarter SEO to ramp up their organic traffic by way of keywords such as “Denver Sprinkler Installation.” With our help, they have become one of the most visible sprinkler and landscaping companies in Denver.


Legal Services
-Personal Injury Attorney

Company Size

Small Business
– <50 Employees


Greenwood Village, CO


Personal Injury Practice
-Medical Malpractice
-Motor Vehicle Accidents
-Work Accidents
-Wrongful Death

Other Stats

Over$48 Million Won in Settlements
$1.4 Million
verdict for bad faith insurance\
2021 verdict for motor vehicle accident

The Challenge

LAMPERT & WALSH, LLC is a top peer-rated personal injury law firm in Denver, Colorado specializing in Plaintiff’s civil litigation. LAMPERT & WALSH provides legal services for individuals injured by another person or entity.

After significant time and money invested in SEO, results were nearly non-existent for Lampert & Walsh, a personal injury law firm in Denver, CO.  The phone simply was not ringing, and they couldn’t figure out why.  Lampert & Walsh approached Firestarter SEO to investigate why the website was performing so poorly, and what could be causing such a lackluster performance.

Firestarter SEO found that among other things, the culprits for the past results was poor hosting, and a number of 404 errors on main pages of the site.  The poor hosting was resulting in incredibly slow load times.  This can have a major impact on user experience, likely preventing potential customers from wanting to contact the firm due to the slow site.  Firestarter switched the hosting to a more modern system and immediately improved the site speed.

After doing a Technical SEO cleanup, beginning with resolving the multiple 404 errors on the site, rankings rebounded within weeks.  Ongoing optimization took place, refocusing the client’s target keywords.  There has been an upward trajectory ever since, with the phone ringing from the start.

SEO for Lawyers
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The strategy

Starting from scratch, Firestarter SEO developed a strategy geared towards improving visibility, driving traffic to the website, and most importantly, moving their marquee keywords up to the first page.

Keyword Targeting

Keyword targeting was lacking significantly on their site, so Firestarter SEO formulated a strategic Keyword Map and began implementing those keywords throughout the core pages of their site.


Link Building

Lampert & Walsh’s linking profile was virtually nonexistent with very few referring domains. From the beginning this was a major focus for their campaign. Being a local company, Firestarter put a large emphasis on building directory links coupled with a significant number of guest posts.


Content Creation

Firestarter SEO also put a large emphasis on blog production for Lampert & Walsh. This established consistent updates and additions to their website. On top of that, we created high-quality digital assets like infographics in order to better differentiate their law firm from the rest of the competition.

SEO Improvements

The Results

Our strategy generated results that completely change their business – with massive positive upticks in every key metric.

42 Phone Calls in 1 Month

There have been a total of 390 organic phone calls in 18 months, averaging 21.67 calls per month.


60% Increase in Monthly Visits

This means the client began with 471 visitors per month, and is now at 754 visitors per month.


0 Technical SEO Errors

The clean site sends strong signals to Google that the user experience will be positive and the trust in the site should be high.

Get In Touch

Whether you’re looking to grow your business or simply have a question, we’d love to talk.