firestarter

How SEO Increased Leads For Colorado Sprinkler Service by200 per month

190

inbound organic calls per month

964%

increase in website visits

17

1st Page Rankings

About

COLORADO SPRINKLER COMPANY

Colorado Sprinkler Service is a company in Denver that has offered sprinkler installation and maintenance services for years. 

Their clients are homeowners in need of sprinkler installation around the Denver Metro area and throughout Colorado. With many companies to choose from, these homeowners need a company that provides quality service, reasonable pricing, timely delivery, and responsive communication. Colorado Sprinkler Service fits the bill, and reached out to Firestarter SEO to establish an online presence for keywords like “Denver Sprinkler Company”. With our help, they drastically increased their online presence and generated an astounding number of leads.

INDUSTRY

Home Services
– Sprinkler Installation
– Landscaping

Company Size

Small Business
– <50 Employees

Location

Denver, CO

Services

– Sprinkler Installation
– Sprinkler Repair
– Landscaping
– Lighting

Other Stats

20+ years of serving Denver
5 stars on Facebook
Top Rated Service on Home Advisor

THE CHALLENGE

Sprinkler installation and landscaping is a very competitive
industry, especially throughout the Denver Metro area. An added challenge is that it is increasingly becoming “lowest bid wins” – cheapening the customer experience and quality of delivery. Despite these factors, Colorado Sprinkler Service has built the business by becoming synonymous with quality products whilst being price competitive.

When CSS first approached us, they sought to improve their online awareness, increase search visibility, and leads to increase overall revenue.

Our research revealed the size of the challenge, including:

  • Less than 100 visitors per month to the site.
  • Limited Link landscape – with very little representation on other sites.
  • The was no visibility for their marquee keywords such as “Denver Sprinkler Service” & “Sprinkler Installation Denver”.

In other words, they were not reaching a significant portion of their potential client base. Additionally, they had 43 keywords ranking on the top 5 pages of google, but only 11 of them had any search volume. A new strategy was absolutely necessary.

Sprinkler
Landscaping

THE STRATEGY

Firestarter developed a strategy geared towards targeting better keywords, driving traffic to the website, and generating leads.
01

Keyword Targeting

There was very little strategic keyword targeting on the site, so Firestarter SEO created a Keyword Map and began implementing those keywords throughout key areas of the site.

02

Link Building

With only 8 Referring Domains to speak of in 2016, Firestarter SEO had to prioritize getting them listed on as many relevant sites as possible. So we undertook a link building campaign consisting of directories and guest posts.

03

Content Creation

Firestarter SEO immediately began creating blogs for CSS. This established consistent updates and additions to their website. In addition, we created high-quality digital assets like infographics in order to better differentiate them from the rest of the competition.

SEO Improvements

THE RESULTS

Our strategy generated results that changed the course of Colorado Sprinkler Service’s business – with massive increases in every key metric.
01

17 FIRST PAGE RANKINGS

CSS has skyrocketed with major movement in net rankings. They have 17 1st page keywords, including #1 rankings for terms like “Sprinkler Installation” and “Sprinkler Company Denver”.

02

TRAFFIC INCREASED 964%

CSS is consistently getting over 1,000 relevant, in-market visitors per month.

03

206 LEADS IN 1 MONTH

Leads made a major jump, culminating with 190 organic phone calls and 16 forms in one month.

Get In Touch

Whether you’re looking to grow your business or simply have a question, we’d love to talk.