How SEO Increased Leads Leads For Colorado Sprinkler Service by 200 per month
How Firestarter SEO's strategy increased rankings and traffic to increase Colorado Sprinkler Service's leads dramatically.
What Stands Out
190
inbound organic calls per month
964%
increase in website visits
171st
Page Rankings
AboutCOLORADO SPRINKLER COMPANY
Colorado Sprinkler Service is a company in Denver that has offered sprinkler installation and maintenance services for years.
Their clients are homeowners in need of sprinkler installation around the Denver Metro area and throughout Colorado. With many companies to choose from, these homeowners need a company that provides quality service, reasonable pricing, timely delivery, and responsive communication. Colorado Sprinkler Service fits the bill, and reached out to Firestarter SEO to establish an online presence for keywords like “Denver Sprinkler Company”. With our help, they drastically increased their online presence and generated an astounding number of leads.
Industry
Home Services
– Sprinkler Installation
– Landscaping
Services
–Sprinkler Installation
– Sprinkler Repair
– Landscaping
– Lighting
Company Size
Small Business
– <50 Employees
Location
Denver, CO
Other Stats
20+ years of serving Denver
5 stars on Facebook
Top Rated Service on Home Advisor
The CHALLENGE
Sprinkler installation and landscaping is a very competitive industry, especially throughout the Denver Metro area. An added challenge is that it is increasingly becoming “lowest bid wins” – cheapening the customer experience and quality of delivery. Despite these factors, Colorado Sprinkler Service has built the business by becoming synonymous with quality products whilst being price competitive.
When CSS first approached us, they sought to improve their online awareness, increase search visibility, and leads to increase overall revenue.
Our research revealed the size of the challenge, including:
- Less than 100 visitors per month to the site.
- Limited Link landscape – with very little representation on other sites.
- The was no visibility for their marquee keywords such as “Denver Sprinkler Service” & “Sprinkler Installation Denver”.
In other words, they were not reaching a significant portion of their potential client base. Additionally, they had 43 keywords ranking on the top 5 pages of google, but only 11 of them had any search volume. A new strategy was absolutely necessary.
THE STRATEGY
Firestarter developed a strategy geared towards targeting better keywords, driving traffic to the website, and generating leads.
-
Keyword Targeting
There was very little strategic keyword targeting on the site, so Firestarter SEO created a Keyword Map and began implementing those keywords throughout key areas of the site.
-
Link Building
With only 8 Referring Domains to speak of in 2016, Firestarter SEO had to prioritize getting them listed on as many relevant sites as possible. So we undertook a link building campaign consisting of directories and guest posts.
-
Content Creation
Firestarter SEO immediately began creating blogs for CSS. This established consistent updates and additions to their website. In addition, we created high-quality digital assets like infographics in order to better differentiate them from the rest of the competition.
THE RESULTS
Our strategy generated results that changed the course of Colorado Sprinkler Service’s business – with massive increases in every key metric.
-
17 FIRST PAGE RANKINGS
CSS has skyrocketed with major movement in net rankings. They have 17 1st page keywords, including #1 rankings for terms like “Sprinkler Installation” and “Sprinkler Company Denver”.
-
TRAFFIC INCREASED 964%
CSS is consistently getting over 1,000 relevant, in-market visitors per month.
-
206 LEADS IN 1 MONTH
Leads made a major jump, culminating with 190 organic phone calls and 16 forms in one month.
