How SEO Increased Leads For Quiznos by 900% per month

Quiznos is a well-known restaurant chain focusing on providing quality sandwiches to consumers everywhere.

In spite of having restaurants worldwide, their primary focus is on building their consumer base within the United States and Canada. Their clients are people who want a healthier, higher-quality alternative to fast food chains like Subway. With so many restaurants to choose from, these people need a meal that provides quality food, reasonable pricing, and timely delivery. Quiznos is the perfect solution, and reached out to Firestarter SEO to establish an online presence for keywords like “Sandwich Near Me”. With our help, they drastically increased their online presence and generated an astounding number of leads.

When Quiznos approached us, they were trending down quickly. They had pursued aggressive expansion, but had overextended and were forced to scale down significantly. With the restaurant world being such a saturated market, they were desperate to find a strategy to help them boost their local visibility and return to a growth phase. 

Our research revealed the size of the challenge, including:

• Less than 500 conversions per month to the site.
• 10-20 page views per day.
• The was no first page visibility for their marquee keywords such as “Restaurants Near Me” & “Best Sandwiches Near Me.”

In other words, they were not reaching a significant portion of their potential client base. A new strategy was absolutely necessary.