How SEO Attained 17 1st Page Keywords For Intrex Aerospace
Intrex Aerospace, a CNC manufacturing company serving the aerospace and defense industries, had minimal online visibility with just 229 monthly organic visitors and only one conversion per month. Firestarter SEO implemented a strategy of targeted keyword mapping, national link-building, and in-depth content optimization, achieving 27 first-page rankings, a 33% traffic increase, and 60 form submissions in just six months.
ABOUT Intrex Aerospace
Intrex is an aerospace manufacturing business located in Thornton, Colorado.
As a manufacturer specializing in computerized numerical control (CNC), their mission is to provide the highest quality machined products for the aerospace, defense, and space industries. Their clients are major corporations as well as governments. In the high-dollar aerospace manufacturing industry, competition is fierce and businesses are often engaged based on reputation alone. When they initially approached us, Intrex was looking to boost their online presence to increase leads as well as boost their online visibility. With our help, they drastically climbed the rankings and generated an incredible number of leads.
THE CHALLENGE
When Intrex approached us, they informed us that they felt they had a successful business model but were ready to take the next step towards growth via SEO. They turned to our Denver SEO services at a time when their online visibility was minimal and ideal for growth.
Our research revealed the size of the challenge, including:
- Only 1 conversions per month to the site.
- 229 organic visits per month.
- The was no first page visibility for their marquee keywords such as “Aerospace CNC Machining” & “Aerospace Compnonents Manufacturing.”
In other words, they were not reaching a significant portion of their potential client base. A bold SEO strategy was absolutely necessary.
THE STRATEGY
Firestarter developed a strategy geared towards targeting better keywords, driving intentional traffic to the website, & generating high quality leads
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KEYWORD TARGETING
Having never done SEO before, Intrex Aerospace’s site was not intentionally targeting many keywords that would drive legitimate traffic to their site. After identifying core strategic keywords for each service, we implemented this keyword targeting throughout the site.
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Link Building
Firestarter leveraged a national linkbuilding strategy for Intrex in order to boost rankings and create trust with Google. This relied on creating large numbers of guest posts that were highly relevant to their industry. Over time, Firestarter helped increase Referring Domains from 20 to 167.
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Content Optimization
Since Intrex had never implemented proper titles on their website, Firestarter created a rich, in depth keyword map that assigned specific keywords to their individual pages. Following this, we began optimizing and creating new content for these pages; resulting in high page grades and SEO rich content.
THE RESULTS
Our strategy generated massive increases in every key metric.
17 FIRST PAGE RANKINGS
Intrex Aerospace boasted major local visibility, with 17 keywords ranking on the 1st page. This includes “Aerospace Machining,” “CNC Machining,” & “Aerospace Manufacturing.”
33% INCREASE IN MONTHLY ORGANIC TRAFFIC IN 6 Months
Monthly traffic increased from 229 organic visits per month to 341 per month in just the first 6 months..
60 FORM SUBMISSIONS and 66 PHONE CALLS
This represents a MASSIVE increase in new leads from their website.
