How Content Creation INCREASED Denver Tax Advisors' leads by 665%
Denver Tax Advisors faced a highly competitive market with a small website that limited their ability to rank for crucial non-branded keywords. Firestarter SEO tackled this challenge by performing strategic keyword research and executing a targeted link-building campaign, increasing leads by 665% and generating a $283,000 revenue increase.
ABOUT DENVER TAX ADVISORS
Denver Tax Advisors is a local company in Denver that offers all types of tax services for personal and businesses alike. Although they service both, their target market consisted of business owners.
When looking for a tax accountant to handle the complexities of your tax preparation, you want to find someone who truly understands your unique situation. Denver Tax Advisor came to us with a goal of increasing their inbound leads. With our help, they have established themselves as the go to tax advisor in the Denver market.
THE CHALLENGE
Much like most industries, accounting and tax is a highly competitive market. Many large companies come into local markets and eat up all of the smaller businesses. Denver Tax Advisors have a great brand name that helps show up but when they came to us, they had a very small website which limited their ability to rank for multiple keywords like “Tax Advisor Denver” and “Denver Tax Preparation.”
They realized the importance of their website to their goals for future growth in a very competitive market. So, they needed to create a strategy for achieving their goals.
Our research revealed the size of the challenge, including:
- Very little organic traffic.
- They ranked well for their brand but not other organic keywords.
- The was no visibility for their marquee keywords such as “Tax Preparation Denver” & “Tax Accountant Denver.”
- They were not receiving the leads they needed to scale their growth.
In other words, they were not reaching a significant portion of their potential client base.
THE STRATEGY
Dealing with a very small website, Firestarter SEO applied our proven SEO approach, starting with identifying keywords and building out pages for those keywords.
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KEYWORD TARGETING
A major part of the project revolved around performing strategic keyword research. We needed to find keywords that were relevant, had clear intent from the searcher, opportunity for the client to rank, and the right amount of search volume to justify the efforts.
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PAGE BUILDS
We then created pages specific to those keywords and built out the content on those pages. After implementing this strategy, rankings skyrocketed for big terms like “Tax Advisor Near Me” and “Tax Advisor Denver.”
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LINK BUILDING
With only 2 Referring Domains to speak of when they started. Firestarter SEO had to prioritize getting them listed on as many relevant sites as possible. So we undertook a link building campaign consisting of directories and guest posts.
THE RESULTS
Our strategy generated results that changed Denver Tax Advisors’ business – with massive increases in every key metric.
27 FIRST PAGE RANKINGS
Denver Tax Advisors has skyrocketed with a +948 movement in net rankings. They have 27 1st page keywords, including #1 rankings for terms like “Denver Tax Planning” and “Tax Consultant Denver”.
ORGANIC TRAFFIC INCREASED 912%
Denver Tax Advisors went from 141 organic visitors in March 2019 to 1,287 in March 2021.
LEADS INCREASED BY 665%
In 2019 we generated 85 leads and that increased to 566 in 2021.
$283k INCREASE IN ANNUAL REVENUE
Without breaching commercial sensitivities, Denver Tax Advisors has increased their annual revenue by $283K.
